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Co Marketing Agreement
1. Parties: Identification and details of the collaborating parties
2. Background: Context of the agreement and brief description of each party's business
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Collaboration: Details of the co-marketing relationship and objectives
5. Term and Termination: Duration of the agreement and termination provisions
6. Marketing Activities: Description of agreed marketing activities and campaigns
7. Approval Process: Process for reviewing and approving marketing materials
8. Financial Terms: Cost sharing, budget allocation, and payment terms
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and brands
10. Confidentiality: Protection of confidential information shared during collaboration
11. Data Protection: GDPR compliance and data handling requirements
12. Representations and Warranties: Standard warranties about authority to contract and compliance
13. Liability and Indemnification: Allocation of risks and responsibilities between parties
14. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law
1. Success Metrics: Specific KPIs and performance measurement criteria - include when parties want to track specific outcomes
2. Exclusivity: Restrictions on partnering with competitors - include when exclusive collaboration is required
3. Territory: Geographic scope of the collaboration - include for region-specific arrangements
4. Personnel: Key personnel assignments and requirements - include when specific team members are crucial
5. Crisis Management: Procedures for handling PR issues or campaign problems - include for high-risk or large-scale campaigns
6. Social Media Guidelines: Specific rules for social media marketing - include for digital-focused campaigns
7. Customer Data Sharing: Detailed protocols for sharing customer data - include when extensive data sharing is involved
8. Non-Compete: Restrictions on competitive activities - include when protecting market position is crucial
1. Marketing Plan: Detailed marketing strategy, timeline, and activity schedule
2. Budget Allocation: Detailed breakdown of marketing expenses and cost sharing
3. Brand Guidelines: Specific requirements for brand usage and visual identity
4. Approved Marketing Materials: Templates and pre-approved marketing content
5. Contact Details: List of key contacts and their roles from both parties
6. Data Processing Agreement: Detailed GDPR-compliant data processing terms
7. KPI Metrics: Detailed performance indicators and measurement methods
8. Territory Map: Geographic areas covered by the agreement with specific details
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