tiktok³ÉÈË°æ

All Countries
Co Marketing Agreement

Co Marketing Agreement Template for Australia

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Co Marketing Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Co Marketing Agreement

"I need a Co-Marketing Agreement for a partnership between my fintech company and a major retail bank, focusing on joint digital marketing campaigns for a new payment solution launching in March 2025, with specific provisions for data privacy and regulatory compliance in the Australian financial sector."

Celebrated by
Collaborations with
Investors
Document background
A Co-Marketing Agreement is essential when two or more organizations wish to collaborate on marketing initiatives while maintaining their separate corporate identities. This document, governed by Australian law, establishes the framework for joint marketing efforts, including campaign management, brand usage, resource allocation, and cost sharing. It's particularly relevant in today's interconnected business environment where collaborative marketing can provide significant advantages in market reach and resource efficiency. The agreement ensures compliance with Australian regulatory requirements, including the Competition and Consumer Act 2010, Privacy Act 1988, and relevant advertising standards. It's designed to protect both parties' interests while facilitating effective marketing collaboration, making it suitable for both short-term campaign-specific partnerships and longer-term strategic marketing alliances.
Suggested Sections

1. Parties: Identification and details of the parties entering into the co-marketing agreement

2. Background: Context of the agreement and brief description of each party's business and objectives

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Detailed description of the co-marketing relationship and its objectives

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Marketing Activities and Responsibilities: Specific marketing activities to be undertaken and each party's responsibilities

7. Approval Process: Process for reviewing and approving marketing materials and campaigns

8. Intellectual Property Rights: Usage rights and protection of each party's intellectual property

9. Costs and Revenue Sharing: Financial arrangements, cost allocation, and revenue sharing if applicable

10. Confidentiality: Protection of confidential information shared during the collaboration

11. Data Protection and Privacy: Handling of customer data and compliance with privacy laws

12. Representations and Warranties: Each party's assurances regarding their rights and capabilities

13. Termination: Conditions and process for ending the agreement

14. Dispute Resolution: Process for resolving disagreements between parties

15. General Provisions: Standard legal provisions including governing law, notices, and assignment

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for marketing success - include when the agreement involves performance-based components

2. International Marketing: Specific provisions for international marketing activities - include when marketing extends across multiple jurisdictions

3. Social Media Guidelines: Specific rules and procedures for social media marketing - include when social media is a significant channel

4. Agency Appointments: Provisions regarding the appointment and management of marketing agencies - include when third-party agencies will be involved

5. Competition Restrictions: Non-compete and exclusivity provisions - include when parties want to restrict marketing activities with competitors

6. Crisis Management: Procedures for handling marketing-related crises or negative publicity - include for high-risk or sensitive marketing activities

7. Compliance with Industry Standards: Specific industry compliance requirements - include for regulated industries

Suggested Schedules

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, timeline, and specific campaign details

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage, logos, and visual identity

3. Schedule 3 - Budget Allocation: Detailed breakdown of marketing budget and cost sharing arrangements

4. Schedule 4 - Approved Marketing Channels: List of approved marketing channels and specific requirements for each

5. Schedule 5 - Key Personnel: List of key contacts and responsible personnel from each party

6. Schedule 6 - Approval Matrix: Detailed matrix showing approval requirements for different types of marketing activities

7. Appendix A - Standard Operating Procedures: Detailed procedures for day-to-day marketing operations and collaboration

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions



































Clauses

































Relevant Industries

Retail

Technology

Financial Services

Healthcare

Entertainment

Consumer Goods

Telecommunications

Professional Services

E-commerce

Media

Travel and Tourism

Education

Food and Beverage

Automotive

Relevant Teams

Marketing

Legal

Business Development

Commercial

Compliance

Digital Marketing

Brand Management

Corporate Communications

Partnerships and Alliances

Content and Creative

Marketing Operations

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Business Development Manager

Commercial Director

Legal Counsel

Compliance Officer

Digital Marketing Manager

Partnership Manager

Alliance Manager

Content Marketing Manager

Marketing Operations Manager

Chief Commercial Officer

Contract Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Standard Marketing Agreement

An Australian-law governed agreement establishing terms for marketing services provision, including scope, deliverables, and compliance with local regulations.

find out more

Marketing Representation Agreement

An Australian-law governed agreement establishing terms for marketing representation services, including territorial rights, commissions, and compliance requirements.

find out more

Simple Marketing Contract

An Australian-compliant agreement for the provision of marketing services, suitable for standard marketing engagements between service providers and clients.

find out more

Marketing Manager Contract

An Australian-compliant employment contract template for Marketing Manager positions, covering essential terms and conditions under Australian employment law.

find out more

Freelance Marketing Contract

An Australian-compliant contract for engaging freelance marketing professionals, defining service terms and protecting both parties' interests under Australian law.

find out more

Freelance Digital Marketing Contract

An Australian-law governed contract for engaging freelance digital marketing services, outlining services, deliverables, and compliance requirements.

find out more

Cross Promotion Agreement

An Australian agreement governing collaborative promotional activities between two or more parties, including terms for brand usage, responsibilities, and compliance requirements.

find out more

Marketing Confidentiality Agreement

An Australian law-governed agreement protecting confidential marketing information between parties engaging in marketing activities.

find out more

Advertising Sponsorship Agreement

An Australian-law governed agreement establishing sponsorship terms between a sponsor and rights holder, including financial commitments, brand usage rights, and promotional obligations.

find out more

Marketing Sponsorship Agreement

An Australian-law governed agreement establishing marketing sponsorship terms between sponsors and rights holders, including marketing rights, obligations, and compliance requirements.

find out more

Advertising Sales Contract

An Australian-law governed agreement for advertising services provision, defining terms between advertising providers and clients.

find out more

Marketing Referral Agreement

An Australian-law governed agreement establishing terms for marketing referral services, including commission structures and compliance requirements.

find out more

Cross Marketing Agreement

An Australian-law governed agreement establishing terms for collaborative marketing activities between parties, including brand usage rights and compliance requirements.

find out more

Marketing Rights Agreement

An Australian-law governed agreement that grants and regulates marketing rights between parties, including terms for brand usage, territories, and promotional activities.

find out more

Marketing Commission Agreement

An Australian-governed agreement establishing terms for commission-based marketing services between a principal company and marketing representative.

find out more

Cooperative Marketing Agreement

An Australian-law governed agreement establishing terms for collaborative marketing efforts between parties, including resource sharing and compliance with local marketing regulations.

find out more

Advertising Sales Agreement

An Australian agreement governing the provision of advertising services, including media placement, creative services, and campaign management.

find out more

Marketing License Agreement

An Australian-law governed agreement granting rights to use marketing materials and brand assets, with associated terms and conditions for brand protection.

find out more

Marketing Fee Agreement

An Australian-law governed agreement establishing marketing services terms, fees, and obligations between a marketing service provider and client.

find out more

Exclusive Marketing Agreement

An Australian law-governed agreement granting exclusive rights to market and promote products/services within a defined territory, with comprehensive terms for marketing services and performance requirements.

find out more

Social Media Marketing Agreement

An Australian-law governed agreement setting out terms and conditions for social media marketing services, including scope, deliverables, and compliance requirements.

find out more

Contract For Marketing Services

An Australian-law governed agreement establishing terms between a marketing service provider and client, covering service scope, deliverables, and compliance requirements.

find out more

Marketing Consultant Contract

An Australian-governed agreement establishing terms and conditions between a business and marketing consultant, covering services, deliverables, and mutual obligations.

find out more

Sales And Marketing Agency Agreement

An Australian law-governed agreement establishing terms for a sales and marketing agency relationship, including appointment, territory rights, and commission structures.

find out more

Digital Marketing Services Agreement

An Australian-law governed agreement for digital marketing services, outlining terms, conditions, and obligations between marketing service providers and their clients.

find out more

Digital Marketing Contract

An Australian-law governed contract for digital marketing services, outlining service delivery, performance metrics, and compliance requirements.

find out more

Co Marketing Agreement

An Australian-law governed agreement establishing terms for collaborative marketing activities between two or more parties, including rights, responsibilities, and compliance requirements.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.

Read our Privacy Policy.