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1. Performance Metrics and KPIs: Specific performance indicators and measurement criteria, used when service levels need to be quantified

2. Subcontracting: Terms for engaging third-party service providers, included when subcontractors may be used

3. International Services: Additional provisions for cross-border services, needed for international marketing campaigns

4. Social Media Management: Specific terms for social media handling, included when social media marketing is part of scope

5. Crisis Management: Procedures for handling marketing crises or reputation issues, important for high-profile campaigns

6. Non-Compete: Restrictions on working with competitors, included when dealing with sensitive market segments

7. Agency-Client Relationship: Clarification of relationship as independent contractor, used when needed to avoid confusion about employment status

1. Schedule 1 - Scope of Services: Detailed breakdown of specific marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing, payment structure, and any success-based fees or commissions

3. Schedule 3 - Key Performance Indicators: Specific metrics and targets for measuring marketing performance

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers if applicable

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Appendix A - Required Reports: Templates and specifications for regular marketing performance reports

7. Appendix B - Contact Details: Key personnel and escalation contacts for both parties