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Marketing Services Agreement Template for Singapore

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Key Requirements PROMPT example:

Marketing Services Agreement

"I need a Marketing Services Agreement for my tech startup to engage a digital marketing agency in Singapore for a 12-month social media campaign starting January 2025, with specific provisions for performance metrics and data protection compliance."

Document background
The Marketing Services Agreement is essential for businesses engaging marketing services in Singapore. It provides a legal framework for marketing relationships, whether with agencies or individual service providers. The agreement addresses key aspects including service delivery, compliance with Singapore's marketing regulations, data protection requirements, and intellectual property rights. This document is particularly important given Singapore's strict regulatory environment and the need to protect both service provider and client interests in marketing arrangements.
Suggested Sections

1. Parties: Identification and details of contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination provisions

6. Fees and Payment: Payment terms, pricing, and invoicing procedures

7. Intellectual Property Rights: Ownership and usage rights of marketing materials

8. Confidentiality: Protection of confidential information

9. Data Protection: PDPA compliance and data handling requirements

Optional Sections

1. Service Levels: Performance metrics and standards for complex campaigns or ongoing services

2. Compliance with Platform Rules: Platform-specific requirements and compliance for social media or specific platform usage

3. Staff and Resources: Dedicated team members and resources for large-scale arrangements

4. Non-Competition: Restrictions on working with competitors for sensitive industries or exclusive arrangements

5. Insurance: Required insurance coverage for high-value campaigns or high-risk activities

Suggested Schedules

1. Schedule of Services: Detailed breakdown of marketing services and deliverables

2. Fee Schedule: Detailed pricing structure and payment milestones

3. Service Level Agreement: Specific performance metrics and measurement criteria

4. Brand Guidelines: Client's branding requirements and specifications

5. Key Personnel: List of key team members and their roles

6. Compliance Requirements: Specific regulatory or platform compliance requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



































Clauses







































Industries

Contract Law: Based on Common Law principles and the Application of English Law Act - fundamental basis for contract formation and enforcement in Singapore

Electronic Transactions Act: Governs electronic transactions and digital signatures, relevant if the agreement will be executed electronically

Singapore Code of Advertising Practice (SCAP): Industry-specific guidelines for advertising standards and practices in Singapore

Spam Control Act: Regulates the sending of unsolicited commercial messages and spam control measures

Personal Data Protection Act (PDPA): Governs the collection, use, disclosure and care of personal data in Singapore

Broadcasting Act: Regulates media content and broadcasting standards in Singapore

Consumer Protection (Fair Trading) Act: Protects consumers against unfair practices and ensures fair trading

Consumer Protection (Trade Descriptions and Safety Requirements) Act: Ensures accurate trade descriptions and maintains safety standards in products and services

CCCS Guidelines: Guidelines on Fair Marketing Practices issued by the Competition and Consumer Commission of Singapore

Copyright Act: Protects original works and regulates copyright ownership and usage

Trade Marks Act: Governs trademark registration and protection in Singapore

Patents Act: Regulates patent protection and intellectual property rights

Employment Act: Main labor law governing employment terms and conditions if service providers are considered employees

Work Injury Compensation Act: Provides compensation framework for work-related injuries if applicable to service providers

IMDA Regulations: Info-communications Media Development Authority regulations for digital and online content

Internet Advertising Guidelines: Specific guidelines governing online marketing and advertising practices

MAS Guidelines: Monetary Authority of Singapore guidelines for financial services marketing if applicable

Securities and Futures Act: Regulates financial products and services marketing if applicable to the agreement

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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