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Marketing Services Agreement
"I need a Marketing Services Agreement for my tech startup to engage a digital marketing agency in Singapore for a 12-month social media campaign starting January 2025, with specific provisions for performance metrics and data protection compliance."
1. Parties: Identification and details of contracting parties
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of agreement and termination provisions
6. Fees and Payment: Payment terms, pricing, and invoicing procedures
7. Intellectual Property Rights: Ownership and usage rights of marketing materials
8. Confidentiality: Protection of confidential information
9. Data Protection: PDPA compliance and data handling requirements
1. Service Levels: Performance metrics and standards for complex campaigns or ongoing services
2. Compliance with Platform Rules: Platform-specific requirements and compliance for social media or specific platform usage
3. Staff and Resources: Dedicated team members and resources for large-scale arrangements
4. Non-Competition: Restrictions on working with competitors for sensitive industries or exclusive arrangements
5. Insurance: Required insurance coverage for high-value campaigns or high-risk activities
1. Schedule of Services: Detailed breakdown of marketing services and deliverables
2. Fee Schedule: Detailed pricing structure and payment milestones
3. Service Level Agreement: Specific performance metrics and measurement criteria
4. Brand Guidelines: Client's branding requirements and specifications
5. Key Personnel: List of key team members and their roles
6. Compliance Requirements: Specific regulatory or platform compliance requirements
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