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Event Sponsorship Contract

Event Sponsorship Contract Template for India

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Key Requirements PROMPT example:

Event Sponsorship Contract

"I need an Event Sponsorship Contract for a technology company sponsoring our three-day international tech conference in Mumbai in March 2025, with exclusive naming rights and digital content sharing provisions."

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Document background
The Event Sponsorship Contract serves as a crucial legal instrument in the Indian market for formalizing sponsorship arrangements between event organizers and corporate sponsors. This document is essential when a business or organization wishes to sponsor an event in exchange for promotional rights, brand exposure, or other marketing benefits. The contract, governed by Indian law including the Indian Contract Act, 1872, and relevant intellectual property legislation, typically covers aspects such as sponsorship fees, exclusivity rights, brand usage permissions, event deliverables, and termination provisions. It's particularly relevant in today's market where sponsorship has become a significant marketing channel and requires clear documentation of rights and obligations to protect both parties' interests.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor with full legal details

2. Background: Context of the agreement, brief description of the event and sponsorship opportunity

3. Definitions: Definitions of key terms used throughout the agreement

4. Sponsorship Rights: Detailed description of sponsorship benefits, exclusivity terms, and category rights

5. Financial Terms: Sponsorship fees, payment schedule, and any additional financial obligations

6. Term and Duration: Period of the agreement, including any renewal options

7. Intellectual Property Rights: Usage rights for logos, trademarks, and other IP of both parties

8. Obligations of Event Organizer: Detailed responsibilities of the event organizer including promotional commitments

9. Obligations of Sponsor: Sponsor's commitments beyond financial contribution

10. Marketing and Promotion: Guidelines for marketing activities and approval processes

11. Representations and Warranties: Standard warranties about capacity to contract and event delivery

12. Termination: Circumstances under which the agreement can be terminated

13. Force Majeure: Provisions for unforeseen circumstances affecting event delivery

14. Confidentiality: Protection of confidential information shared during the partnership

15. Governing Law and Jurisdiction: Specification of Indian law and relevant jurisdiction

16. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Insurance: Required when specific insurance coverage needs to be maintained by either party

2. Hospitality Benefits: Include when VIP access, tickets, or hospitality packages are part of sponsorship benefits

3. Digital Rights: Needed for events with significant digital/social media components

4. Naming Rights: Include when sponsor receives naming rights to event or venues

5. Anti-Ambush Marketing: Required for large events susceptible to ambush marketing

6. Data Protection: Include when personal data collection and sharing is involved

7. Sustainability Commitments: Required when environmental or social responsibility is a key aspect

8. Post-Event Reporting: Include when specific performance metrics and reporting are required

Suggested Schedules

1. Schedule 1 - Event Details: Detailed description of the event, including dates, venues, and format

2. Schedule 2 - Sponsorship Benefits: Comprehensive list of all sponsorship benefits and deliverables

3. Schedule 3 - Brand Guidelines: Sponsor's brand usage guidelines and specifications

4. Schedule 4 - Payment Schedule: Detailed breakdown of payment amounts and due dates

5. Schedule 5 - Marketing Rights: Specific marketing and promotional rights granted to sponsor

6. Appendix A - Sponsor Assets: Sponsor's logos, artwork, and other brand materials

7. Appendix B - Approval Procedures: Process for approving marketing materials and communications

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions














































Clauses









































Relevant Industries

Sports & Entertainment

Media & Broadcasting

Consumer Goods

Financial Services

Technology

Telecommunications

Automotive

Beverages

Education

Healthcare

Retail

Professional Services

Hospitality

Energy

Non-Profit Organizations

Relevant Teams

Legal

Marketing

Finance

Corporate Communications

Business Development

Commercial Operations

Procurement

Brand Management

Events

Public Relations

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Event Manager

Sponsorship Manager

Legal Counsel

Corporate Communications Manager

Business Development Manager

Partnership Manager

Commercial Director

Chief Financial Officer

Procurement Manager

Contract Manager

Marketing Operations Manager

Public Relations Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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