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Exclusive Sponsorship Agreement Template for India

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Key Requirements PROMPT example:

Exclusive Sponsorship Agreement

"I need an Exclusive Sponsorship Agreement for our tech company to become the sole telecommunications sponsor of a major cricket tournament in India, with rights commencing January 2025 and including digital content rights and in-stadium branding."

Document background
The Exclusive Sponsorship Agreement is a vital commercial instrument used when a company seeks to secure exclusive sponsorship rights for events, properties, or entities in India. This document is particularly relevant in situations where a sponsor wants to maintain category exclusivity and prevent competitors from associating with the sponsored property. The agreement must comply with Indian legal requirements, including the Indian Contract Act, 1872, Competition Act, 2002, and relevant advertising regulations. It typically includes comprehensive details about sponsorship rights, financial terms, exclusivity protection, and brand usage guidelines. The document is essential for establishing clear parameters of the exclusive relationship, protecting both parties' interests, and ensuring compliance with Indian legal frameworks governing commercial partnerships and competition law.
Suggested Sections

1. Parties: Identifies the sponsor and rights holder/sponsored entity with their full legal names and addresses

2. Background: Explains the context of the sponsorship arrangement and parties' objectives

3. Definitions: Defines key terms used throughout the agreement including Sponsorship Rights, Territory, Term, and Exclusive Categories

4. Grant of Rights: Details the exclusive sponsorship rights being granted, including category exclusivity and territorial scope

5. Term and Renewal: Specifies the duration of the agreement and any renewal options

6. Financial Terms: Outlines sponsorship fees, payment schedule, and any performance-related bonuses

7. Obligations of Sponsor: Lists sponsor's responsibilities including payment, brand guidelines compliance, and promotional commitments

8. Obligations of Rights Holder: Details rights holder's commitments including delivery of sponsorship benefits and protection of exclusivity

9. Intellectual Property Rights: Addresses usage of trademarks, logos, and other IP during the sponsorship

10. Approval Process: Establishes procedures for approving promotional materials and sponsor recognition

11. Protection of Exclusivity: Specifies measures to maintain and protect the sponsor's exclusive rights

12. Termination: States grounds for termination and consequences thereof

13. Confidentiality: Protects confidential information exchanged during the relationship

14. Governing Law and Jurisdiction: Specifies applicable law and dispute resolution mechanisms

15. General Provisions: Includes standard boilerplate clauses like notices, assignment, and entire agreement

Optional Sections

1. Force Majeure: Addresses unforeseeable circumstances preventing performance, particularly relevant for event-based sponsorships

2. Moral Clause: Allows termination if either party's reputation could damage the other, important for high-profile sponsorships

3. Digital Rights: Specific provisions for digital/social media aspects of sponsorship, needed for digital-heavy arrangements

4. Hospitality Benefits: Details any VIP access or hospitality packages included in sponsorship

5. Anti-Ambush Marketing: Specific provisions to prevent unauthorized associations, crucial for major events

6. Minimum Performance Requirements: Sets specific performance metrics for rights holder, useful in performance-based sponsorships

7. Insurance Requirements: Specifies required insurance coverage, important for high-risk activities

8. Change of Control: Addresses implications of ownership changes in either party

Suggested Schedules

1. Schedule 1 - Sponsorship Rights and Benefits: Detailed list of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Brand Guidelines: Sponsor's brand usage guidelines and specifications

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates

4. Schedule 4 - Exclusive Categories: Specific definition of product/service categories covered by exclusivity

5. Schedule 5 - Approval Procedures: Detailed procedures and timelines for approvals

6. Schedule 6 - Performance Metrics: Specific metrics for measuring sponsorship effectiveness

7. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and marks

8. Appendix B - Rights Holder's Properties: List and description of properties covered by sponsorship

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions













































Clauses











































Relevant Industries

Sports & Recreation

Entertainment & Media

Education

Arts & Culture

Technology

Financial Services

Consumer Goods

Telecommunications

Automotive

Energy & Utilities

Healthcare

Retail

Professional Services

Food & Beverage

Fashion & Apparel

Relevant Teams

Legal

Marketing

Finance

Business Development

Commercial

Brand Management

Corporate Communications

Compliance

Events

Sponsorship

Partnership Management

Risk Management

Intellectual Property

Relevant Roles

Chief Marketing Officer

Legal Counsel

Sponsorship Manager

Brand Manager

Commercial Director

Business Development Manager

Marketing Director

Partnership Manager

Rights Manager

Events Manager

Contract Manager

Chief Financial Officer

Compliance Officer

IP Rights Manager

Corporate Communications Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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