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Exclusive Sponsorship Agreement
"I need an Exclusive Sponsorship Agreement for our tech company to become the sole telecommunications sponsor of a major cricket tournament in India, with rights commencing January 2025 and including digital content rights and in-stadium branding."
1. Parties: Identifies the sponsor and rights holder/sponsored entity with their full legal names and addresses
2. Background: Explains the context of the sponsorship arrangement and parties' objectives
3. Definitions: Defines key terms used throughout the agreement including Sponsorship Rights, Territory, Term, and Exclusive Categories
4. Grant of Rights: Details the exclusive sponsorship rights being granted, including category exclusivity and territorial scope
5. Term and Renewal: Specifies the duration of the agreement and any renewal options
6. Financial Terms: Outlines sponsorship fees, payment schedule, and any performance-related bonuses
7. Obligations of Sponsor: Lists sponsor's responsibilities including payment, brand guidelines compliance, and promotional commitments
8. Obligations of Rights Holder: Details rights holder's commitments including delivery of sponsorship benefits and protection of exclusivity
9. Intellectual Property Rights: Addresses usage of trademarks, logos, and other IP during the sponsorship
10. Approval Process: Establishes procedures for approving promotional materials and sponsor recognition
11. Protection of Exclusivity: Specifies measures to maintain and protect the sponsor's exclusive rights
12. Termination: States grounds for termination and consequences thereof
13. Confidentiality: Protects confidential information exchanged during the relationship
14. Governing Law and Jurisdiction: Specifies applicable law and dispute resolution mechanisms
15. General Provisions: Includes standard boilerplate clauses like notices, assignment, and entire agreement
1. Force Majeure: Addresses unforeseeable circumstances preventing performance, particularly relevant for event-based sponsorships
2. Moral Clause: Allows termination if either party's reputation could damage the other, important for high-profile sponsorships
3. Digital Rights: Specific provisions for digital/social media aspects of sponsorship, needed for digital-heavy arrangements
4. Hospitality Benefits: Details any VIP access or hospitality packages included in sponsorship
5. Anti-Ambush Marketing: Specific provisions to prevent unauthorized associations, crucial for major events
6. Minimum Performance Requirements: Sets specific performance metrics for rights holder, useful in performance-based sponsorships
7. Insurance Requirements: Specifies required insurance coverage, important for high-risk activities
8. Change of Control: Addresses implications of ownership changes in either party
1. Schedule 1 - Sponsorship Rights and Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
2. Schedule 2 - Brand Guidelines: Sponsor's brand usage guidelines and specifications
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4 - Exclusive Categories: Specific definition of product/service categories covered by exclusivity
5. Schedule 5 - Approval Procedures: Detailed procedures and timelines for approvals
6. Schedule 6 - Performance Metrics: Specific metrics for measuring sponsorship effectiveness
7. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and marks
8. Appendix B - Rights Holder's Properties: List and description of properties covered by sponsorship
Authors
Sports & Recreation
Entertainment & Media
Education
Arts & Culture
Technology
Financial Services
Consumer Goods
Telecommunications
Automotive
Energy & Utilities
Healthcare
Retail
Professional Services
Food & Beverage
Fashion & Apparel
Legal
Marketing
Finance
Business Development
Commercial
Brand Management
Corporate Communications
Compliance
Events
Sponsorship
Partnership Management
Risk Management
Intellectual Property
Chief Marketing Officer
Legal Counsel
Sponsorship Manager
Brand Manager
Commercial Director
Business Development Manager
Marketing Director
Partnership Manager
Rights Manager
Events Manager
Contract Manager
Chief Financial Officer
Compliance Officer
IP Rights Manager
Corporate Communications Director
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