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Co Sponsorship Agreement Template for India

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Key Requirements PROMPT example:

Co Sponsorship Agreement

"I need a Co-Sponsorship Agreement for a tech conference in Mumbai scheduled for March 2025, where my company will be co-sponsoring with two other tech firms, with specific focus on digital rights and brand protection in social media."

Document background
The Co-Sponsorship Agreement is essential when multiple organizations wish to collaborate in sponsoring an event, program, or initiative in India. This document is particularly crucial in today's marketing landscape where cost-sharing and combined brand presence can maximize impact and reach. The agreement must comply with Indian contract law, advertising regulations, and intellectual property rights legislation. It typically includes detailed provisions on financial contributions, brand usage rights, marketing obligations, exclusivity terms, and risk allocation. The document is commonly used for sporting events, entertainment programs, educational initiatives, and cultural activities where multiple sponsors seek to leverage their combined marketing potential while protecting their individual brand interests.
Suggested Sections

1. Parties: Identification of all co-sponsors and their legal details

2. Background: Context of the sponsorship arrangement and brief description of the event/program being sponsored

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Co-Sponsorship: Details of what is being sponsored and the nature of the sponsorship arrangement

5. Term and Duration: Period of the co-sponsorship agreement including start and end dates

6. Financial Commitments: Details of financial contributions from each co-sponsor and payment terms

7. Rights and Benefits: Specific rights and benefits granted to each co-sponsor

8. Brand Usage and Intellectual Property: Terms governing the use of logos, trademarks, and other intellectual property

9. Marketing and Promotion: Guidelines for joint marketing activities and promotional materials

10. Exclusivity Terms: Any category or territory exclusivity granted to co-sponsors

11. Obligations and Responsibilities: Specific duties and responsibilities of each co-sponsor

12. Representations and Warranties: Standard legal assurances from all parties

13. Termination: Conditions and process for early termination of the agreement

14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution

Optional Sections

1. Force Majeure: Provisions for unforeseen circumstances preventing performance, particularly relevant for event sponsorships

2. Anti-Ambush Marketing: Provisions to protect against unauthorized marketing activities, important for high-profile sponsorships

3. Compliance with Sports Body Regulations: Required when sponsoring sports events or teams

4. International Compliance: Required when co-sponsors are from different countries or for international events

5. Social Media Rights: Specific provisions for social media marketing and content rights

6. Sustainability Commitments: Environmental and social responsibility commitments, increasingly common in modern sponsorships

7. Data Protection and Privacy: Required when sponsorship activities involve collection or sharing of personal data

8. Currency and Exchange Rate Provisions: Required for international co-sponsorship arrangements

Suggested Schedules

1. Schedule A - Financial Commitments: Detailed breakdown of financial contributions, payment schedules, and cost-sharing arrangements

2. Schedule B - Brand Guidelines: Detailed specifications for logo usage, brand colors, and placement requirements

3. Schedule C - Marketing Rights Matrix: Detailed allocation of marketing rights and benefits between co-sponsors

4. Schedule D - Event/Program Details: Comprehensive details of the sponsored event/program including dates, venues, and activities

5. Schedule E - Approval Procedures: Processes for approving marketing materials and communications

6. Appendix 1 - Contact Details: Key contact information for all parties including escalation matrix

7. Appendix 2 - Required Insurance Coverage: Details of insurance requirements for each co-sponsor

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
















































Clauses















































Relevant Industries

Sports and Entertainment

Media and Broadcasting

Consumer Goods

Technology

Financial Services

Telecommunications

Automotive

Education

Healthcare

Retail

Food and Beverage

Fashion and Apparel

Relevant Teams

Legal

Marketing

Brand Management

Corporate Communications

Finance

Business Development

Events Management

Commercial Operations

Sponsorship

Relevant Roles

Legal Counsel

Marketing Director

Brand Manager

Sponsorship Manager

Commercial Director

Chief Marketing Officer

Business Development Manager

Events Manager

Partnership Manager

Contract Manager

Finance Manager

Corporate Communications Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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