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Co Sponsorship Agreement
"I need a Co-Sponsorship Agreement for a tech conference in Mumbai scheduled for March 2025, where my company will be co-sponsoring with two other tech firms, with specific focus on digital rights and brand protection in social media."
1. Parties: Identification of all co-sponsors and their legal details
2. Background: Context of the sponsorship arrangement and brief description of the event/program being sponsored
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Co-Sponsorship: Details of what is being sponsored and the nature of the sponsorship arrangement
5. Term and Duration: Period of the co-sponsorship agreement including start and end dates
6. Financial Commitments: Details of financial contributions from each co-sponsor and payment terms
7. Rights and Benefits: Specific rights and benefits granted to each co-sponsor
8. Brand Usage and Intellectual Property: Terms governing the use of logos, trademarks, and other intellectual property
9. Marketing and Promotion: Guidelines for joint marketing activities and promotional materials
10. Exclusivity Terms: Any category or territory exclusivity granted to co-sponsors
11. Obligations and Responsibilities: Specific duties and responsibilities of each co-sponsor
12. Representations and Warranties: Standard legal assurances from all parties
13. Termination: Conditions and process for early termination of the agreement
14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution
1. Force Majeure: Provisions for unforeseen circumstances preventing performance, particularly relevant for event sponsorships
2. Anti-Ambush Marketing: Provisions to protect against unauthorized marketing activities, important for high-profile sponsorships
3. Compliance with Sports Body Regulations: Required when sponsoring sports events or teams
4. International Compliance: Required when co-sponsors are from different countries or for international events
5. Social Media Rights: Specific provisions for social media marketing and content rights
6. Sustainability Commitments: Environmental and social responsibility commitments, increasingly common in modern sponsorships
7. Data Protection and Privacy: Required when sponsorship activities involve collection or sharing of personal data
8. Currency and Exchange Rate Provisions: Required for international co-sponsorship arrangements
1. Schedule A - Financial Commitments: Detailed breakdown of financial contributions, payment schedules, and cost-sharing arrangements
2. Schedule B - Brand Guidelines: Detailed specifications for logo usage, brand colors, and placement requirements
3. Schedule C - Marketing Rights Matrix: Detailed allocation of marketing rights and benefits between co-sponsors
4. Schedule D - Event/Program Details: Comprehensive details of the sponsored event/program including dates, venues, and activities
5. Schedule E - Approval Procedures: Processes for approving marketing materials and communications
6. Appendix 1 - Contact Details: Key contact information for all parties including escalation matrix
7. Appendix 2 - Required Insurance Coverage: Details of insurance requirements for each co-sponsor
Authors
Sports and Entertainment
Media and Broadcasting
Consumer Goods
Technology
Financial Services
Telecommunications
Automotive
Education
Healthcare
Retail
Food and Beverage
Fashion and Apparel
Legal
Marketing
Brand Management
Corporate Communications
Finance
Business Development
Events Management
Commercial Operations
Sponsorship
Legal Counsel
Marketing Director
Brand Manager
Sponsorship Manager
Commercial Director
Chief Marketing Officer
Business Development Manager
Events Manager
Partnership Manager
Contract Manager
Finance Manager
Corporate Communications Manager
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