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Marketing License Agreement

Marketing License Agreement Template for India

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Key Requirements PROMPT example:

Marketing License Agreement

"I need a Marketing License Agreement for my tech startup to grant exclusive rights to a marketing agency to promote our AI software products across India, with specific provisions for digital marketing and social media campaigns, starting March 2025."

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Document background
The Marketing License Agreement serves as a crucial legal framework for businesses looking to expand their market presence through authorized marketing partners in India. This document is essential when a brand owner (licensor) wishes to grant another party (licensee) the right to market their products or services while maintaining control over brand representation and marketing quality. The agreement must comply with Indian legal requirements, including the Indian Contract Act, Trade Marks Act, and Consumer Protection Act, while addressing specific marketing regulations and industry standards. It typically includes detailed provisions on license scope, territory restrictions, quality control measures, payment terms, and compliance requirements, making it particularly relevant for businesses entering into marketing partnerships or expanding their distribution networks in the Indian market.
Suggested Sections

1. Parties: Identification of the licensor and licensee with full legal names and addresses

2. Background: Context of the agreement, including brief description of the parties' businesses and purpose of the arrangement

3. Definitions: Definitions of key terms used throughout the agreement

4. Grant of License: Scope of marketing rights being granted, including territory, exclusivity/non-exclusivity, and permitted uses

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. License Fees and Payment Terms: Financial terms including licensing fees, royalties, payment schedule, and reporting requirements

7. Marketing Requirements: Minimum marketing commitments, marketing plan requirements, and performance standards

8. Quality Control: Standards for marketing materials and approval processes

9. Intellectual Property Rights: Ownership and protection of trademarks, copyrights, and other IP

10. Representations and Warranties: Parties' assertions regarding their rights and capabilities

11. Confidentiality: Protection of confidential information exchanged during the relationship

12. Termination: Circumstances under which the agreement can be terminated and consequences

13. Post-Termination Obligations: Duties and restrictions after agreement ends

14. General Provisions: Standard clauses including notices, assignment, force majeure, and governing law

Optional Sections

1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses to third parties

2. Digital Marketing Provisions: Include for agreements involving online marketing activities

3. Minimum Performance Requirements: Include when specific performance targets are required

4. Co-Branding Rights: Include when the agreement involves co-branding arrangements

5. Data Protection and Privacy: Include when marketing activities involve collection or processing of personal data

6. Territory-Specific Requirements: Include when marketing activities span multiple jurisdictions

7. Training and Support: Include when licensor provides marketing training or support

8. Audit Rights: Include when detailed financial or performance auditing is required

Suggested Schedules

1. Schedule 1 - Licensed Marks: Detailed list of trademarks and logos covered by the license

2. Schedule 2 - Territory: Detailed description of geographic areas covered by the license

3. Schedule 3 - License Fees: Detailed breakdown of all fees, royalties, and payment terms

4. Schedule 4 - Approved Marketing Materials: Templates or examples of approved marketing materials

5. Schedule 5 - Brand Guidelines: Detailed guidelines for brand usage and marketing standards

6. Schedule 6 - Marketing Plan Template: Template for required marketing plans and reports

7. Appendix A - Approval Process: Detailed procedures for obtaining approval for marketing materials

8. Appendix B - Performance Metrics: Specific KPIs and measurement criteria for marketing activities

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions








































Clauses








































Relevant Industries

Retail

Consumer Goods

Technology

Entertainment

Fashion and Luxury

Food and Beverage

Pharmaceuticals

Telecommunications

Automotive

Financial Services

Education

Healthcare

Sports and Recreation

Media and Publishing

Relevant Teams

Legal

Marketing

Business Development

Commercial

Compliance

Brand Management

Intellectual Property

Operations

Finance

Risk Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Licensing Manager

Commercial Director

Business Development Manager

Legal Counsel

Intellectual Property Manager

Contract Manager

Marketing Operations Manager

Compliance Officer

Product Manager

Partnership Manager

Channel Marketing Manager

Marketing Compliance Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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