Document background
The Seller Agreement serves as a fundamental legal instrument for companies operating in Malaysia who wish to establish formal relationships with third-party sellers for the distribution of their products or services. This document is essential when a company wants to expand its distribution network while maintaining control over how its products are sold and its brand is represented. The agreement ensures compliance with Malaysian legal requirements, including the Contracts Act 1950 and Consumer Protection Act 1999, while protecting both parties' interests. It typically includes detailed provisions on product handling, pricing policies, quality standards, intellectual property protection, and dispute resolution mechanisms. The Seller Agreement is particularly relevant in today's expanding e-commerce landscape and traditional retail environments, where companies need to manage multiple sales channels effectively while maintaining consistent standards and protecting their brand reputation.
