tiktok³ÉÈË°æ

All Countries
Marketing
Sponsorship Partnership Agreement

Sponsorship Partnership Agreement Template for Malaysia

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Sponsorship Partnership Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Sponsorship Partnership Agreement

"I need a Sponsorship Partnership Agreement for my tech company to sponsor a major Malaysian esports tournament taking place from March to December 2025, including exclusive naming rights and digital advertising opportunities, with quarterly performance reviews."

Celebrated by
Collaborations with
Investors
Document background
The Sponsorship Partnership Agreement is essential for organizations in Malaysia seeking to formalize sponsorship arrangements and protect their interests in commercial partnerships. This document is commonly used when one party (the sponsor) agrees to provide financial or in-kind support to another party in exchange for specific promotional rights, brand exposure, or other benefits. The agreement ensures compliance with Malaysian legal requirements, including the Contracts Act 1950, Trade Descriptions Act 2011, and relevant advertising regulations. It covers crucial aspects such as sponsorship scope, payment terms, intellectual property rights, exclusivity provisions, and performance requirements, while addressing specific Malaysian market considerations and legal obligations. The document is particularly valuable for both commercial and non-profit entities engaging in sponsorship activities, whether for one-time events or long-term partnerships.
Suggested Sections

1. Parties: Identification of the sponsor and sponsored party with full legal names and registered addresses

2. Background: Context of the sponsorship relationship and brief description of both parties' business activities

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Sponsorship: Detailed description of the sponsorship arrangement and partnership objectives

5. Term and Duration: Period of the sponsorship agreement, including start and end dates

6. Financial Terms: Sponsorship amount, payment schedule, and financial obligations

7. Rights and Benefits: Specific rights granted to the sponsor and benefits provided to both parties

8. Brand Usage: Terms governing the use of logos, trademarks, and other intellectual property

9. Obligations and Responsibilities: Detailed responsibilities of both parties in the sponsorship arrangement

10. Exclusivity: Terms regarding exclusive rights and category protection

11. Reporting and Evaluation: Requirements for performance reporting and measuring sponsorship effectiveness

12. Termination: Conditions and procedures for early termination of the agreement

13. Confidentiality: Protection of confidential information shared during the partnership

14. General Provisions: Standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Force Majeure: Provisions for unforeseen circumstances preventing performance of obligations

2. Insurance: Insurance requirements for specific high-risk sponsorship activities

3. Anti-Corruption: Compliance with anti-corruption laws for government-related sponsorships

4. Dispute Resolution: Specific procedures for resolving disputes, including mediation or arbitration

5. Social Media Rights: Specific provisions for social media usage and digital content

6. Hospitality Benefits: Details of hospitality packages and associated benefits

7. Moral Rights: Provisions regarding moral rights in creative content

8. Change of Control: Provisions dealing with ownership changes in either party

Suggested Schedules

1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship benefits and deliverables

2. Schedule 2: Payment Schedule: Detailed payment terms, installments, and payment milestones

3. Schedule 3: Brand Guidelines: Specific requirements for logo usage, brand colors, and placement

4. Schedule 4: Marketing Rights: Detailed marketing and promotional rights granted under the sponsorship

5. Schedule 5: Performance Metrics: Key performance indicators and measurement criteria

6. Appendix A: Approved Promotional Materials: Examples or templates of approved marketing materials

7. Appendix B: Contact Details: Key contact information for both parties

8. Appendix C: Required Approvals: List of items requiring approval and approval process

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses






























Relevant Industries

Sports & Recreation

Entertainment

Media & Broadcasting

Education

Arts & Culture

Technology

Financial Services

Retail

Food & Beverage

Healthcare

Automotive

Telecommunications

Non-Profit

Professional Services

Events & Hospitality

Relevant Teams

Legal

Marketing

Business Development

Commercial

Corporate Communications

Brand Management

Sponsorship

Partnerships

Events

Finance

Compliance

Sales

Relevant Roles

Chief Marketing Officer

Sponsorship Manager

Partnership Director

Legal Counsel

Brand Manager

Marketing Director

Business Development Manager

Events Manager

Commercial Director

Corporate Communications Manager

Sponsorship Coordinator

Contract Administrator

Rights Manager

Sales Director

Compliance Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Sponsorship Sales Agreement

A Malaysian law-governed agreement establishing sponsorship terms between a sponsor and rights holder, detailing commercial rights, obligations, and financial arrangements.

find out more

Co Sponsorship Agreement

A Malaysian law-governed agreement establishing terms for multiple parties to jointly sponsor an event or initiative, defining rights, obligations, and benefits for all sponsors involved.

find out more

Sponsorship Partnership Agreement

A Malaysian law-governed agreement establishing terms and conditions between sponsors and sponsored parties, including rights, obligations, and financial arrangements.

find out more

Social Media Sponsorship Contract

A Malaysian law-governed agreement between brands and social media influencers defining terms for sponsored content creation and posting.

find out more

Sponsor Support Agreement

A Malaysian law-governed agreement establishing sponsor commitments to provide financial and operational support to a project company.

find out more

Title Sponsorship Agreement

A Malaysian law-governed agreement establishing title sponsorship rights and obligations between a sponsor and rights owner.

find out more

Marketing Sponsorship Agreement

A Malaysian law-governed agreement establishing marketing sponsorship terms between sponsor and sponsee, including rights, obligations, and payment terms.

find out more

Training Sponsorship Agreement

A Malaysian law-governed agreement establishing terms for employer-sponsored training programs, including financial support, obligations, and bond period.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.

Read our Privacy Policy.