The Co-Sponsorship Agreement is essential when multiple organizations wish to collaborate in sponsoring an event, program, or entity in Malaysia. This document is particularly relevant in situations where sponsors want to share costs, risks, and benefits while maximizing their marketing impact through joint sponsorship activities. It addresses crucial elements such as financial contributions, brand exposure rights, and operational responsibilities, while ensuring compliance with Malaysian regulations including the Contracts Act 1950, Trade Marks Act 2019, and relevant advertising laws. The agreement helps prevent potential conflicts between co-sponsors and provides a clear framework for managing the sponsorship relationship.
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1. Parties: Identification and details of all co-sponsors and the sponsored entity
2. Background: Context of the co-sponsorship arrangement and brief description of each party's business
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Sponsorship: Detailed description of the sponsorship arrangement and what each party is sponsoring
5. Term and Duration: Period of the co-sponsorship agreement including start and end dates
6. Financial Terms: Sponsorship amounts, payment schedules, and cost-sharing arrangements between co-sponsors
7. Rights and Benefits: Specific rights granted to each co-sponsor, including branding, advertising, and promotional rights
8. Obligations of the Parties: Detailed responsibilities of each co-sponsor and the sponsored entity
9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
10. Termination: Circumstances under which the agreement can be terminated and the consequences
11. Governing Law and Jurisdiction: Specification of Malaysian law as governing law and jurisdiction for disputes
1. Exclusivity Provisions: Used when co-sponsors require category exclusivity or other exclusive rights
2. Digital Rights: Specific provisions for digital and social media presence when relevant
3. Event-Specific Terms: When the sponsorship relates to specific events or tournaments
4. Moral Rights: When the sponsorship involves creative works or performances
5. Anti-Ambush Marketing: Provisions to protect against unauthorized association with the sponsored property
6. Force Majeure: Specific provisions for handling unforeseen circumstances affecting the sponsorship
7. Insurance Requirements: When specific insurance coverage is required for the sponsorship activities
1. Schedule 1 - Sponsorship Benefits: Detailed list of all benefits provided to each co-sponsor
2. Schedule 2 - Brand Guidelines: Specific requirements for use of each party's logos and branding
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and timing
4. Schedule 4 - Approval Procedures: Process for approving marketing materials and branded content
5. Schedule 5 - Performance Metrics: Specific KPIs and measurement criteria for the sponsorship
6. Appendix A - Artwork and Logos: Approved versions of logos and artwork for use in the sponsorship
7. Appendix B - Marketing Plan: Detailed marketing and activation plan for the sponsorship
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