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Sponsorship Sales Agreement

Sponsorship Sales Agreement Template for Malaysia

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Key Requirements PROMPT example:

Sponsorship Sales Agreement

"I need a Sponsorship Sales Agreement for a major telecommunications company sponsoring a national esports tournament in Malaysia, with exclusive naming rights and digital advertising rights, starting March 2025 for a 12-month period, value RM 2.5 million."

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Document background
The Sponsorship Sales Agreement is a crucial commercial contract used in Malaysia when establishing formal sponsorship relationships between organizations. This document is essential when a company (sponsor) wishes to associate its brand with an event, property, or organization (rights holder) in exchange for specific rights and benefits. The agreement comprehensively covers all aspects of the sponsorship arrangement, including financial terms, rights granted, usage of intellectual property, and performance obligations. It ensures compliance with Malaysian legal requirements, including the Contracts Act 1950, Trade Descriptions Act 2011, and relevant advertising regulations. The document is particularly important for protecting both parties' interests and establishing clear parameters for the sponsorship relationship, including activation rights, exclusivity provisions, and termination conditions.
Suggested Sections

1. Parties: Identification of the parties entering into the agreement - typically the rights holder/property owner and the sponsor

2. Background: Context of the agreement, brief description of the parties and their intention to enter into a sponsorship arrangement

3. Definitions: Definitions of key terms used throughout the agreement

4. Grant of Sponsorship Rights: Detailed description of the sponsorship rights being granted, including any designation rights and usage permissions

5. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

6. Sponsorship Fees: Payment terms, amounts, and schedule of payments

7. Intellectual Property Rights: Rights and restrictions regarding the use of logos, trademarks, and other intellectual property

8. Obligations of the Rights Holder: Specific commitments and duties of the party granting the sponsorship rights

9. Obligations of the Sponsor: Specific commitments and duties of the sponsoring party

10. Representations and Warranties: Standard warranties about authority to contract and ownership of rights

11. Confidentiality: Provisions regarding the protection of confidential information

12. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

Optional Sections

1. Exclusivity: Used when the sponsor requires exclusive rights in their product/service category

2. Marketing and Promotion: Included when specific marketing activities and promotional requirements need to be detailed

3. Performance Metrics: When specific measurable outcomes or KPIs are part of the sponsorship arrangement

4. Force Majeure: Particularly relevant for event sponsorships or where external factors could significantly impact the agreement

5. Moral Rights: When the sponsorship involves significant creative or artistic elements

6. Insurance: When specific insurance requirements need to be maintained by either party

7. Anti-Ambush Marketing: When protection against unauthorized association with the sponsored property is crucial

Suggested Schedules

1. Schedule 1 - Sponsorship Rights: Detailed listing of all sponsorship rights, benefits, and entitlements

2. Schedule 2 - Sponsorship Fees and Payment Schedule: Detailed breakdown of fees, payment dates, and any variable components

3. Schedule 3 - Brand Guidelines: Guidelines for usage of logos, marks, and other branded materials

4. Schedule 4 - Marketing and Activation Plan: Detailed marketing activities and timeline

5. Schedule 5 - Reporting Requirements: Format and frequency of performance reports and metrics

6. Appendix A - Approved Sponsor Marks: Visual documentation of approved sponsor logos and marks

7. Appendix B - Approved Property Marks: Visual documentation of approved property/rights holder logos and marks

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions

























Clauses
































Relevant Industries

Sports and Entertainment

Media and Broadcasting

Consumer Goods

Financial Services

Telecommunications

Automotive

Technology

Food and Beverage

Retail

Energy

Airlines and Travel

Healthcare

Relevant Teams

Legal

Marketing

Commercial

Business Development

Brand Management

Corporate Communications

Events Management

Finance

Rights Management

Sponsorship

Relevant Roles

Legal Counsel

Commercial Director

Sponsorship Manager

Marketing Director

Brand Manager

Business Development Manager

Partnership Director

Chief Marketing Officer

Rights Management Executive

Contracts Manager

Events Director

Sponsorship Sales Executive

Commercial Rights Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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