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Contract For Sponsorship
"I need a Contract For Sponsorship under Dutch law for a tech company sponsoring a major sports event, with exclusive naming rights and digital marketing rights, starting January 2025, including specific performance metrics and social media requirements."
1. Parties: Identification of the sponsor and sponsee, including full legal names, registration details, and addresses
2. Background: Context of the sponsorship arrangement and brief description of each party's business/activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of the sponsorship rights granted, including usage of logos, naming rights, and promotional opportunities
5. Financial Terms: Sponsorship amount, payment schedule, and any performance-related bonuses
6. Term and Duration: Period of the sponsorship agreement, including start and end dates
7. Obligations of the Sponsor: Sponsor's commitments, including payment terms and any additional support
8. Obligations of the Sponsee: Sponsee's commitments, including delivery of sponsorship benefits and maintaining certain standards
9. Intellectual Property Rights: Rules regarding use of logos, trademarks, and other IP
10. Approval and Quality Control: Process for approving promotional materials and maintaining quality standards
11. Exclusivity: Any category exclusivity rights granted to the sponsor
12. Termination: Circumstances under which the agreement can be terminated and the consequences
13. Force Majeure: Provisions for unforeseen circumstances preventing performance
14. Confidentiality: Protection of confidential information shared during the sponsorship
15. Governing Law and Jurisdiction: Specification of Dutch law as governing law and jurisdiction for disputes
1. Moral Clause: Provisions allowing termination if either party's reputation could damage the other (particularly relevant for individual athlete or celebrity sponsorships)
2. Digital Rights: Specific provisions for digital and social media presence, needed for sponsorships with significant online components
3. Hospitality Benefits: Details of any hospitality packages included in the sponsorship, relevant for sports and entertainment sponsorships
4. Insurance Requirements: Specific insurance obligations, particularly relevant for event sponsorships
5. Anti-Doping Provisions: Required for sports-related sponsorships
6. Sustainability Requirements: Environmental and social responsibility commitments, increasingly common in modern sponsorship agreements
7. Change of Control: Provisions dealing with change in ownership of either party, relevant for long-term or high-value sponsorships
8. Data Protection: Specific GDPR compliance provisions where personal data processing is involved
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Sponsor's brand usage guidelines and requirements
3. Schedule 3 - Payment Schedule: Detailed payment terms and installment dates
4. Schedule 4 - Approval Procedures: Step-by-step process for obtaining approvals for promotional materials
5. Schedule 5 - Performance Metrics: KPIs and measurement criteria for sponsorship effectiveness
6. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and trademarks to be used
7. Appendix B - Sponsee's Marks: Visual representations of sponsee's logos and trademarks to be used
8. Appendix C - Territory Map: If geographical restrictions apply, map showing covered territories
Authors
Sports & Recreation
Entertainment
Arts & Culture
Education
Media & Broadcasting
Non-Profit
Professional Services
Technology
Financial Services
Retail
Healthcare
Environmental & Sustainability
Legal
Marketing
Brand Management
Commercial
Business Development
Events
Sports Marketing
Partnerships
Compliance
Finance
Communications
Contract Administration
Legal Counsel
Sponsorship Manager
Brand Manager
Marketing Director
Commercial Director
Business Development Manager
Events Manager
Sports Marketing Manager
Partnership Manager
Compliance Officer
Finance Manager
Communications Director
Contract Administrator
Chief Marketing Officer
Chief Commercial Officer
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