tiktok³ÉÈ˰æ

Social Media Marketing Agreement Template for Germany

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Social Media Marketing Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Social Media Marketing Agreement

"I need a Social Media Marketing Agreement for my German retail company to engage a local marketing agency to manage our social media presence across Instagram and TikTok, with particular focus on influencer marketing and seasonal sales campaigns."

Document background
The Social Media Marketing Agreement is essential for businesses engaging professional marketing services for their social media presence in the German market. This document becomes necessary when a company decides to outsource its social media marketing activities to a specialized agency, requiring a formal framework that complies with German legal requirements. The agreement covers crucial aspects such as service scope, content approval processes, data protection under GDPR, intellectual property rights, and compliance with German advertising laws. It's particularly important given Germany's strict regulatory environment regarding digital marketing, data protection, and online advertising. The document should be customized based on the specific services required, platforms used, and the client's industry-specific regulations.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical social media terminology

4. Scope of Services: Detailed description of social media marketing services to be provided, including platforms covered and campaign types

5. Service Provider's Obligations: Specific responsibilities of the marketing agency, including content creation, posting schedules, and reporting

6. Client's Obligations: Client responsibilities including providing materials, approvals, and access to accounts

7. Approval Process: Procedures for content review, revision, and approval before publication

8. Data Protection and GDPR Compliance: Obligations regarding personal data processing, including roles as processor/controller

9. Intellectual Property Rights: Ownership and licensing of content, including user-generated content and existing IP

10. Fees and Payment Terms: Service costs, payment schedule, and expenses policy

11. Term and Termination: Duration of agreement, renewal terms, and termination conditions

12. Confidentiality: Protection of business secrets and confidential information

13. Compliance with Laws: Adherence to advertising laws, disclosure requirements, and platform policies

14. Liability and Indemnification: Limitations of liability and indemnification obligations under German law

15. General Provisions: Standard clauses including notices, amendments, and governing law

Optional Sections

1. Performance Metrics and KPIs: Specific measurable targets and performance indicators, used when the client requires concrete performance measurement

2. Crisis Management: Procedures for handling social media crises or negative publicity, recommended for high-profile clients

3. Influencer Collaboration: Terms for engaging with influencers, needed when influencer marketing is part of the strategy

4. International Coverage: Specific provisions for multi-jurisdiction social media presence, required for international campaigns

5. Contest and Promotion Rules: Specific terms for running social media contests and promotions, needed if such activities are planned

6. White Labeling: Terms for providing services under client's brand, used in white-label service arrangements

7. Non-Compete: Restrictions on working with competing clients, used in sensitive industries

8. Training and Knowledge Transfer: Terms for training client's staff, included when knowledge transfer is part of the service

Suggested Schedules

1. Schedule A - Service Level Agreement: Detailed service specifications, response times, and performance standards

2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule C - Approved Social Media Platforms: List of platforms covered under the agreement with specific requirements for each

4. Schedule D - Content Guidelines: Brand guidelines, tone of voice, and content standards

5. Schedule E - Reporting Templates: Format and frequency of performance reports and analytics

6. Schedule F - Data Processing Agreement: Detailed GDPR-compliant data processing terms

7. Appendix 1 - Key Personnel: List of key team members and their roles

8. Appendix 2 - Emergency Contact Protocol: Contact details and procedures for urgent situations

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






































Clauses






























Relevant Industries

Retail

E-commerce

Technology

Fashion and Luxury

Food and Beverage

Healthcare

Financial Services

Entertainment

Education

Professional Services

Travel and Tourism

Consumer Goods

Non-profit Organizations

Sports and Recreation

Automotive

Real Estate

Relevant Teams

Legal

Marketing

Digital Communications

Brand Management

Procurement

Compliance

Content Creation

Client Services

Business Development

Data Protection

Creative Services

Social Media

Public Relations

Relevant Roles

Marketing Director

Social Media Manager

Digital Marketing Manager

Brand Manager

Communications Director

Legal Counsel

Procurement Manager

Content Manager

Business Development Manager

Chief Marketing Officer

Account Manager

Compliance Officer

Data Protection Officer

Creative Director

Client Services Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Marketing Representation Agreement

German law-governed agreement establishing terms for marketing representation services, including territorial rights and compensation structure.

find out more

Employment Contract For Marketing Manager

German law-compliant employment contract template for Marketing Manager positions, incorporating essential labor law requirements and marketing-specific provisions.

find out more

Joint Marketing Agreement

A German law-governed agreement establishing terms for collaborative marketing activities between parties, including brand usage, responsibilities, and compliance requirements.

find out more

Marketing Manager Contract

German-law compliant employment contract template for Marketing Manager positions, incorporating essential terms and marketing-specific provisions.

find out more

Cross Promotion Agreement

A German law-governed agreement establishing terms for collaborative marketing activities between parties, ensuring compliance with German advertising and competition regulations.

find out more

Comarketing Agreement

A German law-governed agreement establishing terms for collaborative marketing activities between parties, ensuring compliance with German marketing and competition regulations.

find out more

Advertising Sales Contract

A German law-governed contract regulating advertising sales arrangements between service providers and clients, ensuring compliance with German advertising and data protection regulations.

find out more

Marketing Sales Agreement

German law-governed agreement establishing terms for marketing and sales services between a provider and client, including service scope, compensation, and compliance requirements.

find out more

Marketing Rights Agreement

A German law-governed agreement establishing marketing rights and responsibilities between parties, incorporating German marketing and advertising regulations.

find out more

Marketing Commission Agreement

German law-governed agreement establishing commission-based marketing arrangements between a company and marketing agent, with defined services and compensation terms.

find out more

Cooperative Marketing Agreement

A German law-governed agreement establishing terms for collaborative marketing activities between parties, including resource sharing, brand usage, and regulatory compliance.

find out more

Advertising Sales Agreement

German law-governed agreement for advertising services provision, outlining terms, conditions, and regulatory compliance requirements.

find out more

Social Media Marketing Agreement

A German law-governed agreement for social media marketing services, establishing terms between marketing agencies and clients while ensuring compliance with German and EU regulations.

find out more

Contract For Marketing Services

German law-governed agreement establishing terms for marketing services provision, including scope, deliverables, and compliance requirements.

find out more

Advertising Service Agreement

German law-governed agreement for advertising services, outlining service scope, obligations, and compliance with German advertising regulations.

find out more

Marketing Partnership Agreement

A German law-governed agreement establishing terms and conditions for marketing partnerships, including promotional activities, brand usage, and compliance requirements.

find out more

Digital Agency Contract

A German law-governed contract for digital agency services, establishing terms for digital project delivery and ongoing services.

find out more

Digital Marketing Contract

A German law-governed contract for digital marketing services, covering online marketing activities and compliance with German data protection and advertising regulations.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.