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Advertising Sales Agreement

Advertising Sales Agreement Template for Germany

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Key Requirements PROMPT example:

Advertising Sales Agreement

"I need an Advertising Sales Agreement for a digital marketing campaign running from March 2025, focusing on social media and display advertising, with performance-based pricing and GDPR compliance requirements for the German market."

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Document background
The Advertising Sales Agreement serves as the primary contractual framework for businesses engaging in advertising services within the German market. This document is essential when establishing a formal relationship between advertising service providers and their clients, whether for traditional media, digital platforms, or multi-channel campaigns. The agreement addresses crucial aspects such as service scope, pricing, performance metrics, and regulatory compliance, while incorporating specific requirements under German law. It is particularly important for ensuring compliance with German advertising regulations, data protection laws, and competition rules. The document provides a robust framework for managing advertising relationships while protecting both parties' interests and ensuring legal certainty under German jurisdiction.
Suggested Sections

1. Parties: Identification and details of the advertising service provider and the client

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Rights and Obligations: Key responsibilities and rights of both parties

6. Payment Terms: Pricing, payment schedule, and invoicing requirements

7. Performance Metrics: KPIs, reporting requirements, and performance evaluation criteria

8. Compliance with Laws: Obligations regarding advertising regulations and standards

9. Intellectual Property Rights: Ownership and usage rights of advertising materials and content

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of agreement and termination provisions

12. Liability and Indemnification: Allocation of risks and responsibilities between parties

13. Force Majeure: Provisions for unforeseen circumstances affecting performance

14. General Provisions: Standard boilerplate clauses including governing law and jurisdiction

Optional Sections

1. Digital Advertising Provisions: Additional terms for online advertising, including data protection and tracking requirements

2. Agency Appointments: Specific provisions when working with advertising agencies as intermediaries

3. Creative Services: Additional terms for creation and approval of advertising content

4. Media Buying Terms: Specific provisions for media purchasing and placement services

5. Exclusivity Provisions: Terms regarding exclusive advertising rights or territory restrictions

6. Competition Restrictions: Non-compete and industry exclusivity provisions

7. Success-Based Compensation: Additional terms for performance-based payment structures

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed description of advertising services, formats, and technical requirements

2. Schedule 2 - Rate Card: Pricing details and rate structures for different advertising services

3. Schedule 3 - Performance Metrics and KPIs: Detailed measurement criteria and reporting requirements

4. Schedule 4 - Approved Media Channels: List of approved advertising platforms and media channels

5. Schedule 5 - Content Guidelines: Specific requirements for advertising content and brand guidelines

6. Schedule 6 - Data Processing Agreement: GDPR-compliant data processing terms for digital advertising

7. Schedule 7 - Service Level Agreement: Performance standards and response time requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions
















































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Relevant Industries

Media and Entertainment

Retail

Technology

Consumer Goods

Financial Services

Telecommunications

Automotive

Healthcare

Travel and Tourism

E-commerce

Professional Services

Real Estate

Relevant Teams

Legal

Marketing

Sales

Compliance

Finance

Digital Marketing

Brand Management

Commercial

Business Development

Operations

Relevant Roles

Chief Marketing Officer

Marketing Director

Advertising Manager

Media Buyer

Account Executive

Sales Director

Legal Counsel

Compliance Officer

Digital Marketing Manager

Brand Manager

Commercial Director

Business Development Manager

Contract Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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