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Channel Partner Agreement
"Need a Channel Partner Agreement for appointing an exclusive distributor in Singapore and Malaysia for our enterprise software products, with quarterly performance targets and a 3-year initial term starting January 2025."
1. Parties: Identification and details of the principal company and channel partner
2. Background: Context of the agreement and brief description of the business relationship
3. Definitions: Key terms used throughout the agreement
4. Appointment and Territory: Scope of appointment and defined geographical/market territory
5. Rights and Obligations: Core responsibilities of both parties
6. Commercial Terms: Pricing, commission structures, and payment terms
7. Intellectual Property: IP ownership, licensing terms, and usage rights
8. Confidentiality: Protection of confidential information
9. Term and Termination: Duration and termination provisions
10. Governing Law: Applicable law and jurisdiction
1. Marketing and Promotion: Marketing obligations and guidelines when partner has significant marketing responsibilities
2. Training: Training requirements and support when product/service requires specific expertise
3. Performance Targets: Specific KPIs and metrics for performance-based relationships
4. Data Protection: PDPA compliance requirements when personal data is processed
5. Insurance: Insurance requirements for high-value or high-risk activities
1. Products/Services Schedule: Detailed list of products/services covered
2. Commission Structure: Detailed commission calculations and tiers
3. Territory Map: Detailed territory definition and exclusions
4. Service Level Agreement: Performance metrics and service standards
5. Brand Guidelines: Brand usage and marketing guidelines
6. Technical Requirements: Technical specifications and requirements
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