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Exclusive Marketing Agreement
"I need an Exclusive Marketing Agreement for my software company to appoint a marketing agency in Singapore to handle all our marketing activities in Southeast Asia from January 2025, with specific performance targets and strict brand guidelines."
1. Parties: Identification and details of contracting parties
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Grant of Rights: Scope of exclusive marketing rights granted
5. Territory: Geographical scope of the agreement
6. Term and Termination: Duration and termination provisions
7. Obligations of Parties: Key responsibilities of each party
8. Payment Terms: Financial arrangements and compensation
9. Intellectual Property: IP rights and usage provisions
1. Performance Metrics: Specific KPIs and targets - use when specific performance standards need to be met
2. Marketing Standards: Specific marketing requirements and restrictions - use when particular marketing approaches need to be regulated
3. Training Requirements: Training obligations for marketing personnel - use when specific expertise or certification is required
4. Sub-contracting: Rights and limitations regarding sub-contractors - use when sub-contracting might be needed
1. Territory Map: Detailed description or map of covered territory
2. Products/Services Schedule: List of products/services covered by the agreement
3. Commission Structure: Detailed breakdown of commission calculations
4. Marketing Guidelines: Specific guidelines for marketing activities
5. Performance Metrics Schedule: Detailed KPIs and measurement criteria
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