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Exclusive Reseller Agreement Template for United States

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Key Requirements PROMPT example:

Exclusive Reseller Agreement

"I need an Exclusive Reseller Agreement for my software company to appoint a reseller in California, with specific provisions for quarterly sales targets and customer support obligations, to be effective from March 1, 2025."

Document background
The Exclusive Reseller Agreement is essential for businesses seeking to establish controlled distribution channels in specific markets. This contract type is commonly used when a manufacturer wants to maintain brand consistency and market control while leveraging a reseller's local presence and expertise. Under U.S. jurisdiction, the agreement must carefully balance exclusivity rights with antitrust compliance. It typically includes detailed provisions for performance targets, territory definitions, pricing structures, and termination conditions. The document is particularly important for protecting both parties' interests while establishing clear operational guidelines and responsibilities.
Suggested Sections

1. Parties: Identification of manufacturer/supplier and reseller with full legal names and addresses

2. Background: Context of the agreement, including brief description of the business relationship

3. Definitions: Key terms used throughout the agreement including Products, Territory, etc.

4. Appointment and Territory: Grant of exclusive reseller rights and definition of geographic territory

5. Term and Renewal: Duration of agreement and renewal conditions

6. Obligations of Manufacturer: Supply commitments, support, training, and warranty provisions

7. Obligations of Reseller: Sales targets, marketing requirements, customer service standards

8. Pricing and Payment Terms: Product pricing, payment conditions, and currency specifications

9. Intellectual Property Rights: Usage of trademarks, patents, and other IP

10. Termination: Conditions for termination and consequences

Optional Sections

1. Non-Competition: Restrictions on competing products and protection of market share

2. Insurance Requirements: Required insurance coverage for high-value products or liability risks

3. Training Provisions: Details of required training programs for technical or complex products

4. Marketing Requirements: Specific marketing obligations and cost sharing for brand consistency

5. Data Protection: Data handling and privacy requirements for personal data processing

Suggested Schedules

1. Product Schedule: List of products covered by the agreement with specifications

2. Price List: Detailed pricing structure and discounts

3. Territory Map: Detailed definition of geographic territory

4. Performance Targets: Specific sales targets and KPIs

5. Marketing Guidelines: Brand usage rules and marketing requirements

6. Support Level Agreement: Details of support services and response times

7. Return Policy: Procedures for handling returns and warranties

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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Industries

Sherman Antitrust Act: Federal antitrust law that prohibits anticompetitive business practices and monopolies. Must ensure exclusivity provisions don't create illegal market restrictions.

Clayton Act: Supplements the Sherman Act by prohibiting specific anticompetitive practices. Relevant for pricing and territorial restrictions in reseller agreements.

Federal Trade Commission Act: Prohibits unfair methods of competition and deceptive practices. Important for ensuring fair competition and marketing practices.

Uniform Commercial Code (UCC): Governs commercial transactions, particularly Article 2 for sales of goods. Provides framework for sales terms, warranties, and remedies.

Lanham Act: Federal trademark law protecting brand names and logos. Critical for defining trademark usage rights in reseller agreements.

Copyright Act: Protects original works including marketing materials and product documentation. Defines scope of copyright licenses in agreement.

Patent Act: Protects inventions and provides framework for patent licensing terms in reseller agreements.

State Contract Laws: State-specific requirements for contract formation, enforcement, and interpretation. Varies by jurisdiction.

Statute of Frauds: Requires certain contracts to be in writing. Relevant for long-term exclusive distribution agreements.

State Dealer Protection Laws: State-specific laws protecting dealers and distributors, particularly regarding termination rights.

Federal Arbitration Act: Governs enforcement of arbitration agreements in contracts. Important for dispute resolution provisions.

Export Administration Regulations: Federal regulations controlling export of commercial items. Relevant if distribution involves international trade.

Foreign Corrupt Practices Act: Prohibits bribery of foreign officials. Important for compliance provisions in international distribution.

State Privacy Laws: State-specific requirements for handling customer and business data. Affects data sharing provisions.

Franchise Laws: Federal and state laws governing franchise relationships. May apply if reseller agreement includes franchise elements.

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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