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Trademark Use Agreement
"I need a Trademark Use Agreement for my UAE-based luxury fashion brand to license our trademark to a manufacturer in Dubai for producing branded accessories, with an initial term starting March 2025 and including strict quality control provisions."
1. Parties: Identification of the trademark owner (Licensor) and the party being granted usage rights (Licensee), including full legal names and registered addresses
2. Background: Context of the agreement, including trademark ownership details and the parties' intentions regarding trademark usage
3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Licensed Marks', 'Territory', 'Term', and 'Licensed Products/Services'
4. Grant of License: Specific rights being granted, including type of license (exclusive/non-exclusive), territory, and scope of permitted use
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Quality Control: Standards and requirements for trademark usage, including approval processes for marketing materials and product quality requirements
7. Royalties and Payments: Financial terms, payment schedules, and reporting requirements
8. Protection of the Marks: Obligations regarding trademark protection, including handling infringement and maintaining registrations
9. Representations and Warranties: Parties' assertions regarding trademark ownership, right to enter agreement, and other material facts
10. Termination: Circumstances allowing termination, notice requirements, and post-termination obligations
11. Governing Law and Jurisdiction: Specification of UAE law as governing law and jurisdiction for dispute resolution
12. General Provisions: Standard contractual provisions including notices, amendments, assignment, and severability
1. Sub-licensing Rights: Include when the Licensee is permitted to grant sub-licenses to third parties
2. Marketing and Promotion: Detailed provisions for marketing activities when the agreement includes specific marketing obligations
3. Territory-Specific Requirements: Include when the license covers multiple emirates or GCC countries with varying requirements
4. Online Usage: Specific provisions for digital and social media usage of the trademark
5. Competition Compliance: Include when the agreement might raise competition law concerns
6. Change of Control: Include when either party wants specific provisions regarding ownership changes
7. Customer Data Protection: Include when trademark usage involves collection or processing of customer data
1. Schedule 1 - Licensed Marks: Detailed list of all trademarks covered by the agreement, including registration numbers and classes
2. Schedule 2 - Licensed Products/Services: Comprehensive list of products or services for which the trademark may be used
3. Schedule 3 - Quality Control Standards: Detailed quality control requirements and procedures
4. Schedule 4 - Brand Guidelines: Technical specifications for trademark usage, including size, color, and positioning requirements
5. Schedule 5 - Royalty Calculations: Detailed methodology for calculating royalties and payment terms
6. Schedule 6 - Approved Form of Trademark Notice: Specific format for trademark attribution and notices
7. Appendix A - Approval Process: Step-by-step process for obtaining approval for trademark usage in new materials or products
Authors
Retail
Manufacturing
Technology
Fashion and Luxury Goods
Food and Beverage
Healthcare
Consumer Products
Entertainment
Automotive
Electronics
Professional Services
Hospitality
E-commerce
Media and Advertising
Sports and Recreation
Legal
Intellectual Property
Brand Management
Commercial
Compliance
Marketing
Business Development
Corporate Affairs
Risk Management
Operations
Legal Counsel
Intellectual Property Manager
Brand Manager
Commercial Director
Licensing Manager
Compliance Officer
Business Development Manager
Marketing Director
Chief Legal Officer
Contract Manager
Franchise Manager
Chief Executive Officer
Chief Commercial Officer
Trademark Attorney
General Counsel
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