Brand Usage Agreement

Brand Usage Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

"I need a Brand Usage Agreement for our UAE-based luxury fashion retail company to license our brand to a department store chain for use in their Dubai and Abu Dhabi locations from January 2025, with strict quality control provisions and approval requirements for all marketing materials."

Document background

A Brand Usage Agreement is essential for businesses operating in the UAE who wish to authorize third parties to use their brand assets while maintaining control over their intellectual property. This document is particularly relevant in the UAE's dynamic commercial environment, where brand protection and proper usage are crucial for maintaining market value and legal compliance. The agreement must align with UAE Federal Law No. 36 of 2021 on Trademarks and related legislation, while addressing specific local commercial practices and cultural considerations. It typically includes comprehensive provisions for brand usage rights, quality control measures, approval processes, and compliance requirements, making it suitable for various commercial relationships from simple licensing arrangements to complex international brand partnerships.

Suggested Sections

1. Parties: Identification of the brand owner and the authorized user, including full legal names, registration details, and addresses

2. Background: Context of the agreement, including brief description of the brand owner's rights and the intended relationship between the parties

3. Definitions: Detailed definitions of key terms including 'Brand', 'Territory', 'Licensed Products/Services', 'Brand Guidelines', and other relevant terms

4. Grant of Rights: Specific rights being granted, including scope, territory, and any limitations on usage

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Brand Usage Requirements: Specific requirements and standards for brand usage, including compliance with brand guidelines

7. Quality Control: Requirements for maintaining quality standards and brand owner's right to inspect and approve usage

8. Fees and Payment Terms: Financial terms including licensing fees, royalties, and payment schedules if applicable

9. Approvals Process: Procedures for obtaining brand owner's approval for specific uses

10. Protection of Rights: Obligations regarding brand protection, including infringement reporting and cooperation

11. Representations and Warranties: Standard warranties regarding right to enter agreement and brand ownership

12. Termination: Grounds for termination and post-termination obligations

13. General Provisions: Standard clauses including governing law, dispute resolution, and notices

Optional Sections

1. Exclusivity Provisions: Include when granting exclusive rights in specific territories or sectors

2. Sub-licensing Rights: Include when the user is permitted to sub-license the brand to third parties

3. Social Media Usage: Include specific provisions for social media brand usage when relevant

4. Co-branding Provisions: Include when co-branding opportunities are contemplated

5. Marketing Commitments: Include when specific marketing obligations or restrictions apply

6. Sales Targets: Include when brand usage is tied to performance metrics

7. Islamic Law Compliance: Include specific provisions ensuring compliance with Islamic law principles where relevant

8. Language Requirements: Include when brand usage involves specific language requirements in the UAE

Suggested Schedules

1. Brand Guidelines: Detailed specifications for brand usage including logos, colors, typography, and positioning

2. Licensed Marks: Complete list of all trademarks, logos, and other brand elements covered by the agreement

3. Territory Definition: Detailed description of geographic areas where brand usage is permitted

4. Approved Products/Services: List of specific products or services for which brand usage is authorized

5. Fee Schedule: Detailed breakdown of all fees, royalties, and payment terms

6. Approval Process Flowchart: Visual representation of the approval process for brand usage

7. Quality Control Standards: Specific quality standards and testing requirements

8. Contact Details: List of key contacts for both parties for various aspects of the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail

Consumer Goods

Fashion and Luxury

Food and Beverage

Technology

Healthcare

Automotive

Financial Services

Hospitality

Entertainment

Sports

Education

Professional Services

Manufacturing

E-commerce

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Commercial Operations

Compliance

Corporate Communications

Intellectual Property

Retail Operations

Licensing

International Business

Relevant Roles

Chief Executive Officer

Brand Manager

Legal Counsel

Intellectual Property Attorney

Commercial Director

Marketing Director

Licensing Manager

Compliance Officer

Business Development Manager

Franchise Manager

Operations Director

Chief Marketing Officer

Corporate Communications Manager

General Counsel

Retail Operations Manager

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