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1. Performance Metrics: Specific KPIs and success metrics for marketing campaigns, used when performance-based billing or reporting is required

2. Third-Party Costs: Details of external costs and pass-through expenses, included when third-party services are part of the delivery

3. Creative Rights and Licensing: Specific terms regarding ownership and licensing of creative works, needed for creative marketing services

4. Data Protection: Specific data handling and privacy requirements, required when personal data processing is involved

5. Social Media Management: Specific terms for social media account access and management, included for social media marketing services

6. Crisis Management: Procedures for handling marketing-related crises or negative publicity, important for high-profile campaigns

7. Geographic Restrictions: Specific territorial limitations or requirements, needed for region-specific campaigns

1. Schedule A - Detailed Service Specifications: Comprehensive breakdown of marketing services and methodologies

2. Schedule B - Campaign Brief: Detailed marketing campaign requirements and objectives

3. Schedule C - Price Schedule: Detailed breakdown of costs, rates, and payment milestones

4. Schedule D - Timeline and Project Plan: Detailed project schedule with all activities and dependencies

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix 1 - Reporting Templates: Standard templates for project reporting and performance metrics

7. Appendix 2 - Key Personnel: List of key team members and their roles

8. Appendix 3 - Technical Requirements: Technical specifications for digital marketing deliverables