tiktok³ÉÈ˰æ

Marketing SOW Template for India

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Marketing SOW

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Marketing SOW

"I need a Marketing SOW for engaging a digital marketing agency to handle our company's social media presence and online advertising campaigns in India, starting from January 2025, with special focus on data protection compliance and performance metrics for our e-commerce platform."

Document background
The Marketing Statement of Work (SOW) is a crucial document used when engaging marketing service providers in India. It is typically used as part of a broader Master Services Agreement or as a standalone agreement for specific marketing projects. The Marketing SOW details the scope, deliverables, timeline, and commercial terms of marketing services, ensuring alignment between the service provider and client while maintaining compliance with Indian legal requirements. This document is essential for projects requiring clear definition of marketing objectives, responsibilities, and success metrics, incorporating necessary provisions for intellectual property rights, data protection, and digital marketing compliance under Indian law. It serves as both a legal contract and a project management tool, protecting both parties' interests while facilitating successful marketing campaign execution.
Suggested Sections

1. Parties: Identifies and provides full legal details of all contracting parties

2. Background: Explains the context and purpose of the marketing services agreement

3. Definitions: Defines key terms used throughout the document

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Timeline: Duration of the agreement and key milestone dates

6. Deliverables: Specific marketing materials, campaigns, or outcomes to be delivered

7. Acceptance Criteria: Standards and processes for accepting deliverables

8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details

9. Client Obligations: Responsibilities and commitments of the client

10. Service Provider Obligations: Responsibilities and commitments of the service provider

11. Intellectual Property Rights: Ownership and usage rights of marketing materials and content

12. Confidentiality: Protection of confidential information and trade secrets

13. Data Protection: Compliance with data protection laws and handling of personal data

14. Termination: Conditions and process for ending the agreement

15. Governing Law and Jurisdiction: Specifies Indian law as governing law and jurisdiction for disputes

Optional Sections

1. Digital Marketing Compliance: Include when services involve digital marketing, covering compliance with IT Act and online advertising regulations

2. Social Media Management: Include when services include social media management, detailing platform-specific requirements

3. Influencer Marketing: Include when services involve influencer collaborations, covering disclosure requirements and compliance

4. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

5. Content Approval Process: Include when client requires specific approval workflows for marketing content

6. Crisis Management: Include when services include handling PR crises or reputation management

7. Third-Party Vendors: Include when external vendors or subcontractors will be involved

8. Marketing Budget Management: Include when service provider will manage client's marketing budget

9. Regulatory Compliance: Include for regulated industries with specific marketing restrictions

Suggested Schedules

1. Schedule A - Scope of Work: Detailed breakdown of marketing activities, campaigns, and deliverables

2. Schedule B - Pricing and Payment Schedule: Detailed fee structure, payment milestones, and expenses

3. Schedule C - Timeline and Milestones: Detailed project timeline with specific delivery dates

4. Schedule D - Service Level Agreement: Performance standards and response times

5. Schedule E - Approved Marketing Channels: List of authorized marketing channels and platforms

6. Schedule F - Brand Guidelines: Client's branding requirements and usage guidelines

7. Appendix 1 - Contact Details: Key personnel and escalation matrix

8. Appendix 2 - Reporting Templates: Standard formats for performance and progress reporting

9. Appendix 3 - Compliance Checklist: Marketing compliance requirements and guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions

















































Clauses









































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Consumer Goods

Entertainment

Hospitality

Telecommunications

Education

Manufacturing

Real Estate

Automotive

Professional Services

Non-profit Organizations

Relevant Teams

Marketing

Legal

Procurement

Finance

Compliance

Business Development

Brand Management

Digital Marketing

Marketing Operations

Project Management

Account Management

Corporate Communications

Relevant Roles

Marketing Director

Chief Marketing Officer

Marketing Manager

Brand Manager

Digital Marketing Manager

Marketing Project Manager

Contract Manager

Procurement Manager

Legal Counsel

Business Development Manager

Account Manager

Marketing Consultant

Compliance Officer

Finance Manager

Marketing Operations Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Marketing SOW

An Indian law-governed agreement defining specific marketing services, deliverables, and terms between a marketing service provider and client.

find out more

Software Development Scope Of Work

An Indian law-governed agreement defining software development project specifications, deliverables, and terms between developer and client.

find out more

Scope Of Work For (Construction)

A legally-binding document under Indian law that defines the specific requirements, specifications, and deliverables for a construction project.

find out more

SOW For Software Development

An Indian law-governed Statement of Work detailing software development services, deliverables, and project specifications between service provider and client.

find out more

Time And Materials SOW

An Indian law-governed Time and Materials SOW detailing resource-based service delivery, billing rates, and project governance framework.

find out more

Website Scope Of Work

An Indian jurisdiction contract defining the scope, deliverables, and terms for website development projects between service providers and clients.

find out more

Scope Of Work

An Indian law-governed document that defines detailed work specifications, deliverables, and performance standards for service or project engagements.

find out more

Consulting Scope Of Work

An Indian law-governed agreement defining consulting services scope, deliverables, and terms between consultants and clients.

find out more

Employment Confidentiality Agreement

An Indian law-governed agreement establishing confidentiality obligations between employer and employee, protecting company secrets and proprietary information.

find out more

Consulting SOW

Indian law-compliant Statement of Work template for consulting engagements, defining project scope, deliverables, and terms.

find out more

Procurement SOW

An Indian jurisdiction Procurement Statement of Work detailing goods/services procurement terms, specifications, and deliverables under Indian contract law.

find out more

Employer Statement Letter

A formal employment verification document issued under Indian law that confirms an individual's employment status, terms, and conditions with an organization.

find out more

Statement Of Work Contract

A legally binding document under Indian law that details project scope, deliverables, timelines, and terms between service provider and client.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.