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Marketing SOW
"I need a Marketing SOW for engaging a digital marketing agency to handle our company's social media presence and online advertising campaigns in India, starting from January 2025, with special focus on data protection compliance and performance metrics for our e-commerce platform."
1. Parties: Identifies and provides full legal details of all contracting parties
2. Background: Explains the context and purpose of the marketing services agreement
3. Definitions: Defines key terms used throughout the document
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Timeline: Duration of the agreement and key milestone dates
6. Deliverables: Specific marketing materials, campaigns, or outcomes to be delivered
7. Acceptance Criteria: Standards and processes for accepting deliverables
8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details
9. Client Obligations: Responsibilities and commitments of the client
10. Service Provider Obligations: Responsibilities and commitments of the service provider
11. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
12. Confidentiality: Protection of confidential information and trade secrets
13. Data Protection: Compliance with data protection laws and handling of personal data
14. Termination: Conditions and process for ending the agreement
15. Governing Law and Jurisdiction: Specifies Indian law as governing law and jurisdiction for disputes
1. Digital Marketing Compliance: Include when services involve digital marketing, covering compliance with IT Act and online advertising regulations
2. Social Media Management: Include when services include social media management, detailing platform-specific requirements
3. Influencer Marketing: Include when services involve influencer collaborations, covering disclosure requirements and compliance
4. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement
5. Content Approval Process: Include when client requires specific approval workflows for marketing content
6. Crisis Management: Include when services include handling PR crises or reputation management
7. Third-Party Vendors: Include when external vendors or subcontractors will be involved
8. Marketing Budget Management: Include when service provider will manage client's marketing budget
9. Regulatory Compliance: Include for regulated industries with specific marketing restrictions
1. Schedule A - Scope of Work: Detailed breakdown of marketing activities, campaigns, and deliverables
2. Schedule B - Pricing and Payment Schedule: Detailed fee structure, payment milestones, and expenses
3. Schedule C - Timeline and Milestones: Detailed project timeline with specific delivery dates
4. Schedule D - Service Level Agreement: Performance standards and response times
5. Schedule E - Approved Marketing Channels: List of authorized marketing channels and platforms
6. Schedule F - Brand Guidelines: Client's branding requirements and usage guidelines
7. Appendix 1 - Contact Details: Key personnel and escalation matrix
8. Appendix 2 - Reporting Templates: Standard formats for performance and progress reporting
9. Appendix 3 - Compliance Checklist: Marketing compliance requirements and guidelines
Authors
Retail
E-commerce
Technology
Financial Services
Healthcare
Consumer Goods
Entertainment
Hospitality
Telecommunications
Education
Manufacturing
Real Estate
Automotive
Professional Services
Non-profit Organizations
Marketing
Legal
Procurement
Finance
Compliance
Business Development
Brand Management
Digital Marketing
Marketing Operations
Project Management
Account Management
Corporate Communications
Marketing Director
Chief Marketing Officer
Marketing Manager
Brand Manager
Digital Marketing Manager
Marketing Project Manager
Contract Manager
Procurement Manager
Legal Counsel
Business Development Manager
Account Manager
Marketing Consultant
Compliance Officer
Finance Manager
Marketing Operations Manager
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