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1. Performance Metrics: Specific KPIs and success metrics for marketing campaigns - include when measurable outcomes are part of the agreement

2. Third-Party Vendors: Terms regarding the engagement of subcontractors or third-party service providers - include when external vendors will be involved

3. Marketing Channel Specifications: Specific requirements for different marketing channels - include for multi-channel campaigns

4. Content Approval Process: Detailed workflow for content review and approval - include for content-heavy campaigns

5. Crisis Management: Procedures for handling marketing-related crises or emergencies - include for high-risk or public-facing campaigns

6. Budget Management: Detailed budget allocation and control procedures - include for projects with complex budgeting requirements

7. Compliance Requirements: Industry-specific compliance requirements - include when operating in regulated industries

1. Schedule A - Detailed Service Description: Comprehensive breakdown of marketing services and activities

2. Schedule B - Fee Schedule: Detailed pricing, rate cards, and payment milestones

3. Schedule C - Project Timeline: Detailed project plan with specific dates and dependencies

4. Schedule D - Key Personnel: List of key team members and their roles from both parties

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix 1 - Reporting Templates: Standard templates for performance reporting and updates

7. Appendix 2 - Approval Workflows: Detailed procedures for obtaining necessary approvals