The Marketing SOW is a critical document used to establish clear parameters and expectations for marketing services in South Africa. It serves as a detailed project-specific agreement that supplements master service agreements or stands alone for individual marketing initiatives. The document is essential when engaging marketing service providers, agencies, or consultants for specific campaigns or ongoing marketing activities. The Marketing SOW must align with South African legal requirements, particularly regarding consumer protection, data privacy, and electronic communications. It typically includes detailed scope of work, deliverables, timelines, pricing, and performance metrics, while ensuring compliance with local advertising standards and industry regulations. This document type is particularly important for protecting both parties' interests while maintaining clarity on project objectives and success criteria.
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1. Parties: Identification of the service provider and client, including their registered addresses and company registration numbers
2. Background: Context of the marketing services agreement and relationship between the parties
3. Definitions: Key terms used throughout the SOW, including technical marketing terminology and project-specific definitions
4. Scope of Services: Detailed description of the marketing services to be provided, including specific campaigns, channels, and activities
5. Deliverables: Specific outputs and deliverables expected from the marketing services
6. Timeline and Milestones: Project schedule, key dates, and delivery milestones
7. Performance Metrics: Key performance indicators (KPIs) and success metrics for the marketing activities
8. Pricing and Payment Terms: Fee structure, payment schedule, and any additional costs or expenses
9. Client Obligations: Resources, information, and assistance to be provided by the client
10. Compliance Requirements: Obligations regarding POPIA, Consumer Protection Act, and other relevant legislation
11. Term and Termination: Duration of the SOW and conditions for termination
1. Change Control: Process for managing changes to the scope or deliverables - include for larger or complex marketing projects
2. Resource Allocation: Specific team members and their roles - include when dedicated resources are required
3. Reporting Requirements: Detailed reporting structures and frequencies - include for campaigns requiring extensive tracking
4. Third-Party Vendors: Management of external suppliers or tools - include when third-party services are involved
5. International Considerations: Cross-border marketing requirements - include for campaigns spanning multiple jurisdictions
6. Crisis Management: Procedures for handling marketing-related crises - include for high-risk or sensitive campaigns
7. Training Requirements: Training specifications for client staff - include when knowledge transfer is required
1. Schedule A - Detailed Service Specifications: Comprehensive breakdown of marketing services and methodologies
2. Schedule B - Campaign Calendar: Detailed timeline of marketing activities and campaigns
3. Schedule C - Rate Card: Detailed pricing for different services and resource levels
4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule E - Compliance Checklist: Specific compliance requirements for various marketing activities
6. Appendix 1 - Technical Requirements: Technical specifications for digital marketing activities
7. Appendix 2 - Reporting Templates: Standard formats for campaign reporting and analytics
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