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Marketing Manager Contract Template for Germany

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Key Requirements PROMPT example:

Marketing Manager Contract

"I need a Marketing Manager Contract for a senior position heading our European marketing operations from our Berlin office, starting March 1, 2025, with specific provisions for international travel, team management of 15+ people, and authorization to handle marketing budgets exceeding €1 million annually."

Document background
The Marketing Manager Contract is designed for use when hiring or promoting individuals into marketing management positions within organizations operating in Germany. This contract template integrates standard German employment law requirements with specific provisions necessary for marketing management roles. It's particularly relevant for companies seeking to formalize employment relationships with marketing leaders while ensuring compliance with German labor regulations, including the Civil Code (BGB), Working Hours Act (ArbZG), and data protection laws (DSGVO). The document includes comprehensive coverage of essential employment terms, marketing-specific responsibilities, data protection obligations, intellectual property rights, and management duties, making it suitable for various organizational sizes and structures while maintaining legal compliance.
Suggested Sections

1. Parties: Identification of the employer company and the employee with full legal names and addresses

2. Background: Brief context of the employment relationship and the marketing manager position

3. Definitions: Key terms used throughout the contract, including company-specific terminology and marketing-related definitions

4. Position and Duties: Detailed description of the role, responsibilities, and scope of authority as Marketing Manager

5. Commencement and Duration: Start date and term of employment (whether fixed-term or permanent)

6. Probationary Period: Duration and terms of the initial probationary period

7. Work Location and Hours: Primary workplace location, working hours, and flexibility arrangements

8. Remuneration: Base salary, payment intervals, and any variable compensation components

9. Benefits and Expenses: Additional benefits, expense policies, and reimbursement procedures

10. Vacation and Leave: Annual leave entitlement, public holidays, and other leave provisions

11. Confidentiality: Obligations regarding company, customer, and marketing-related confidential information

12. Data Protection: Obligations and compliance requirements regarding personal data handling

13. Intellectual Property: Rights and obligations regarding marketing materials, campaigns, and creative work

14. Non-Competition: Post-employment competition restrictions and limitations

15. Termination: Notice periods and grounds for termination

16. Governing Law: Confirmation of German law application and jurisdiction

Optional Sections

1. Company Car: Terms for provision and use of a company car, if applicable

2. Home Office Arrangements: Specific provisions for remote working arrangements

3. International Travel: Terms for international business travel if role requires significant travel

4. Training and Development: Provisions for professional development and required certifications

5. Team Management: Specific provisions regarding team leadership responsibilities if managing direct reports

6. Budget Authority: Specific provisions regarding marketing budget management and spending authority

7. Performance Bonuses: Detailed bonus scheme structure if applicable

8. Share Options: Terms of any share option or equity participation schemes

9. Representative Authority: Scope of authority to represent the company in marketing matters

Suggested Schedules

1. Schedule 1 - Compensation Structure: Detailed breakdown of salary components, bonus calculations, and benefits

2. Schedule 2 - Job Description: Detailed description of roles, responsibilities, and key performance indicators

3. Schedule 3 - Company Policies: Key company policies relevant to the role including marketing guidelines

4. Schedule 4 - Data Protection Guidelines: Specific guidelines for handling marketing data and customer information

5. Schedule 5 - Expense Policy: Detailed guidelines for business expense claims and reimbursement procedures

6. Appendix A - Company Car Policy: Details of company car benefits if applicable

7. Appendix B - Marketing Department Structure: Organizational chart and reporting lines

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions








































Clauses








































Relevant Industries

Technology

Retail

Consumer Goods

Financial Services

Healthcare

Manufacturing

E-commerce

Telecommunications

Entertainment

Professional Services

Education

Automotive

Media

Travel and Tourism

Food and Beverage

Relevant Teams

Marketing

Digital Marketing

Brand Management

Product Marketing

Marketing Operations

Content Creation

Market Research

Campaign Management

Marketing Analytics

Social Media

Public Relations

Creative Services

Marketing Communications

Relevant Roles

Marketing Manager

Senior Marketing Manager

Head of Marketing

Marketing Director

Digital Marketing Manager

Brand Manager

Product Marketing Manager

Marketing Team Lead

Regional Marketing Manager

Marketing Operations Manager

Content Marketing Manager

Campaign Manager

Performance Marketing Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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