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Influencer Partnership Agreement
"I need an Influencer Partnership Agreement for a 12-month collaboration with a gaming influencer, including revenue share terms and exclusivity provisions, for promoting our new mobile game launches throughout 2025."
1. Parties: Identification of the contracting parties - the company/brand and the influencer
2. Background: Context of the agreement and brief description of the parties' business activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of the influencer's services, content requirements, and promotional obligations
5. Term and Termination: Duration of the agreement and conditions for termination
6. Compensation and Payment Terms: Details of payment, including fees, commission structures, and payment schedules
7. Content Guidelines and Approval Process: Requirements for content creation and the approval process before posting
8. Compliance and Disclosure Requirements: Obligations regarding advertising disclosure, regulatory compliance, and platform guidelines
9. Intellectual Property Rights: Ownership and usage rights of content, brand materials, and related IP
10. Exclusivity and Non-Competition: Any restrictions on working with competing brands
11. Confidentiality: Protection of confidential information and trade secrets
12. Data Protection and Privacy: Compliance with GDPR and data protection requirements
13. Representations and Warranties: Parties' assurances regarding their capacity and authority
14. Liability and Indemnification: Allocation of risks and responsibilities between parties
15. General Provisions: Standard legal clauses including governing law, notices, and amendments
1. Performance Metrics and Reporting: Specific KPIs and reporting requirements - include when the partnership involves performance-based compensation
2. Content Usage Rights Post-Termination: Rules for content usage after the agreement ends - include for long-term content preservation needs
3. Crisis Management: Procedures for handling PR issues or controversies - include for high-profile partnerships
4. Travel and Expense Policy: Guidelines for travel and expense reimbursement - include when in-person events or travel is required
5. Product Provision and Safety: Rules for product handling and review - include when physical products are provided to the influencer
6. Morality Clause: Behavioral standards and consequences - include for high-value or sensitive brand partnerships
7. Affiliate Marketing Terms: Specific terms for affiliate link usage and tracking - include when affiliate marketing is part of the arrangement
1. Schedule 1: Campaign Specifications: Detailed requirements for specific campaigns, including content themes, posting schedule, and deliverables
2. Schedule 2: Compensation Structure: Detailed breakdown of fees, commission rates, and payment milestones
3. Schedule 3: Brand Guidelines: Specific requirements for brand representation, including dos and don'ts
4. Schedule 4: Approved Platforms and Accounts: List of social media platforms and specific accounts covered by the agreement
5. Schedule 5: Content Calendar: Timeline for content creation, approval, and posting
6. Appendix A: Disclosure Requirements: Specific language and format for advertising disclosures
7. Appendix B: Technical Requirements: Technical specifications for content creation (image sizes, video formats, etc.)
Authors
Retail
Fashion and Apparel
Beauty and Cosmetics
Technology
Food and Beverage
Lifestyle and Wellness
Gaming and Entertainment
Travel and Tourism
Sports and Fitness
Consumer Goods
Financial Services
Education
Sustainable Products
Luxury Goods
Healthcare and Pharmaceuticals
Legal
Marketing
Digital
Brand Management
Social Media
Compliance
Commercial
Content
Public Relations
Business Development
Creative
Communications
Marketing Manager
Digital Marketing Director
Brand Manager
Legal Counsel
Compliance Officer
Social Media Manager
Influencer Marketing Specialist
Content Strategy Manager
Commercial Director
Partnership Manager
Brand Communications Manager
Creative Director
Campaign Manager
Business Development Manager
Contract Administrator
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