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Master Reseller Agreement
"I need a Master Reseller Agreement for my Malaysian software company appointing an exclusive distributor for Southeast Asia, with specific requirements for cloud-based product delivery and cybersecurity compliance, to be effective from March 2025."
1. Parties: Identification and details of the Principal and Reseller, including registration numbers and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the arrangement
3. Definitions: Defined terms used throughout the agreement
4. Appointment and Territory: Scope of reseller appointment, territorial rights, and exclusivity status
5. Reseller Obligations: Core responsibilities of the reseller including sales targets, marketing requirements, and service standards
6. Principal Obligations: Core responsibilities of the principal including product supply, support, and training
7. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements
8. Prices and Payment: Pricing structure, payment terms, and invoicing procedures
9. Intellectual Property: Usage rights and restrictions regarding trademarks, logos, and other IP
10. Confidentiality: Protection and handling of confidential information
11. Term and Termination: Duration of agreement, renewal provisions, and termination circumstances
12. Post-Termination: Obligations and rights after agreement termination
13. General Provisions: Standard legal clauses including notices, assignment, and governing law
1. Minimum Purchase Requirements: Used when implementing specific purchase quotas or targets
2. Marketing and Promotion: Detailed marketing obligations when specific promotional activities are required
3. Training Requirements: When specific training programs or certifications are mandatory
4. Sub-Resellers: When the reseller is permitted to appoint sub-resellers
5. Data Protection: Detailed data protection terms when significant personal data processing is involved
6. Insurance: Specific insurance requirements beyond standard coverage
7. Non-Competition: Restrictions on competing activities during and after the agreement
8. Service Level Requirements: When specific service levels must be maintained
9. Audit Rights: Detailed audit provisions when regular compliance checks are needed
1. Schedule 1 - Products: List of authorized products/services for resale
2. Schedule 2 - Territory: Detailed description of authorized sales territory
3. Schedule 3 - Pricing Structure: Detailed pricing information, discount structures, and commission rates
4. Schedule 4 - Service Level Requirements: Detailed service level metrics and requirements
5. Schedule 5 - Marketing Guidelines: Brand guidelines and marketing requirements
6. Schedule 6 - Technical Requirements: Technical specifications and compliance requirements
7. Appendix A - Order Form Template: Standard form for placing orders
8. Appendix B - Reporting Templates: Templates for required periodic reports
Authors
Technology and Software
Manufacturing
Consumer Goods
Electronics
Automotive
Healthcare Products
Industrial Equipment
Telecommunications
Food and Beverage
Construction Materials
Chemical Products
Fashion and Apparel
Legal
Commercial
Sales
Business Development
Operations
Supply Chain
Procurement
Partner Relations
Distribution
Compliance
Commercial Director
Sales Director
Business Development Manager
Channel Manager
Legal Counsel
Contracts Manager
Chief Commercial Officer
Distribution Manager
Sales Operations Manager
Regional Sales Manager
Procurement Manager
Supply Chain Manager
Partner Relations Manager
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