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Master Reseller Agreement Template for Nigeria

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Key Requirements PROMPT example:

Master Reseller Agreement

"I need a Master Reseller Agreement under Nigerian law for my software company, appointing an exclusive reseller for the Lagos region, with minimum annual purchase requirements and quarterly performance reviews, to commence January 2025."

Document background
The Master Reseller Agreement is essential for businesses seeking to establish formal distribution channels in Nigeria. This agreement type is commonly used when a supplier or manufacturer wants to expand their market reach through appointed resellers while maintaining control over their distribution network. It's particularly relevant in the Nigerian market where businesses often rely on local resellers for market penetration and compliance with local regulations. The Master Reseller Agreement covers crucial elements such as territory definitions, pricing structures, performance metrics, and compliance requirements with Nigerian law, including the Federal Competition and Consumer Protection Act 2018. It's designed to create a clear framework for the business relationship while addressing specific challenges of the Nigerian market, such as territorial rights, regulatory compliance, and local business practices.
Suggested Sections

1. Parties: Identification of the supplier/manufacturer and the reseller, including full legal names and registered addresses

2. Background: Context of the agreement, including supplier's business, products, and intention to appoint reseller

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Appointment and Territory: Scope of reseller appointment, territorial restrictions, and exclusivity status

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Reseller Obligations: Core responsibilities of the reseller including sales targets, marketing, and customer service

7. Supplier Obligations: Supplier's commitments regarding product supply, support, and training

8. Ordering and Delivery: Process for placing orders, delivery terms, and logistics arrangements

9. Prices and Payment: Pricing structure, payment terms, and commission arrangements

10. Intellectual Property Rights: Protection and usage rights of trademarks, patents, and other IP

11. Confidentiality: Protection of confidential information and trade secrets

12. Data Protection: Compliance with Nigerian Data Protection Regulation and data handling procedures

13. Warranties and Indemnities: Product warranties, service guarantees, and indemnification provisions

14. Termination: Grounds for termination, notice periods, and post-termination obligations

15. Governing Law and Dispute Resolution: Nigerian law as governing law and dispute resolution procedures

16. General Provisions: Standard boilerplate clauses including force majeure, notices, and assignment

Optional Sections

1. Non-Compete: Restrictions on reseller's ability to sell competing products - optional based on business relationship and competition law considerations

2. Marketing and Promotion: Detailed marketing obligations and co-branding requirements - include if specific marketing commitments are required

3. Training Requirements: Specific training obligations for reseller's staff - include if products require technical expertise

4. Service Level Agreement: Detailed service performance metrics - include if specific service levels need to be maintained

5. Insurance: Specific insurance requirements - include if high-value products or significant liability risks exist

6. Export Control: Export restrictions and compliance - include if international sales are involved

7. Minimum Purchase Requirements: Specific purchase targets or commitments - include if volume commitments are part of the deal

Suggested Schedules

1. Schedule 1 - Products: Detailed list of products covered by the agreement

2. Schedule 2 - Territory: Detailed description of geographical territory and any excluded areas

3. Schedule 3 - Pricing and Commission Structure: Detailed pricing lists, discount structures, and commission calculations

4. Schedule 4 - Service Level Requirements: Detailed service level metrics and performance standards

5. Schedule 5 - Technical Requirements: Technical specifications and requirements for reseller's facilities

6. Schedule 6 - Trademark Usage Guidelines: Guidelines for using supplier's trademarks and branding

7. Appendix A - Reporting Templates: Standard forms for sales reports and performance reporting

8. Appendix B - Operating Procedures: Detailed operational procedures and processes

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions



































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Relevant Industries

Technology and Software

Consumer Electronics

Telecommunications

Industrial Equipment

Automotive Parts

Medical Devices

Fast-Moving Consumer Goods

Construction Materials

Agricultural Equipment

Pharmaceuticals

Relevant Teams

Legal

Commercial

Sales

Business Development

Distribution

Compliance

Operations

Supply Chain

Partner Relations

Procurement

Relevant Roles

Commercial Director

Sales Director

Business Development Manager

Channel Manager

Distribution Manager

Legal Counsel

Contracts Manager

Chief Commercial Officer

Regional Sales Manager

Partner Relations Manager

Compliance Officer

Operations Director

Chief Executive Officer

Procurement Manager

Supply Chain Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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