Document background
The Photo and Video Release Agreement serves as a crucial legal instrument in Malaysia for organizations and individuals requiring formal permission to use photographic and video content. This document is essential when capturing and using images or videos of individuals for various purposes, including marketing, educational, or commercial use. It ensures compliance with Malaysian legal requirements, particularly the Personal Data Protection Act 2010 and Copyright Act 1987, while providing clear documentation of granted permissions and usage rights. The agreement is commonly used in situations ranging from corporate events and marketing campaigns to educational programs and public relations activities, offering protection to both content creators and subjects by clearly defining the scope of permitted use, duration, and any territorial or media-specific restrictions.
