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1. Case Studies: Relevant examples of similar work done for other clients - include when agency has directly relevant experience

2. Digital Marketing Strategy: Detailed digital marketing approach - include for digital-focused campaigns

3. Media Planning: Proposed media mix and placement strategy - include for full-service advertising proposals

4. Research and Analytics: Proposed research methodology and measurement metrics - include for data-driven campaigns

5. Creative Concepts: Initial creative ideas or concepts - include when specifically requested or for pitch proposals

6. International Capabilities: Details of international network and capabilities - include for global campaigns

7. Value-Added Services: Additional services offered beyond the core requirements - include to enhance competitive advantage

1. Appendix A: Detailed Pricing Breakdown: Itemized costs for all services and deliverables

2. Appendix B: Agency Credentials: Detailed agency background, experience, and relevant certifications

3. Appendix C: Team CVs: Detailed profiles of key team members

4. Appendix D: Sample Work: Portfolio of relevant previous work

5. Appendix E: Project Timeline: Detailed Gantt chart or project schedule

6. Appendix F: Service Level Agreement: Detailed service standards and performance metrics

7. Appendix G: Technical Specifications: Technical details for digital deliverables or specifications for print/production