Digital Agency Contract

Digital Agency Contract Template for Singapore

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Key Requirements PROMPT example:

"Need a Digital Agency Contract for my e-commerce startup to engage a digital marketing agency for a 12-month social media campaign starting January 2025, with specific KPIs for engagement and conversion rates."

Document background

The Digital Agency Contract serves as a fundamental legal framework for businesses engaging digital service providers in Singapore. This agreement is essential when commissioning websites, digital marketing campaigns, social media management, or other digital services. It provides comprehensive coverage of service scope, deliverables, intellectual property rights, data protection, and compliance with Singapore's regulatory environment, including the Electronic Transactions Act and Personal Data Protection Act. The contract ensures clear accountability, protects both parties' interests, and establishes measurable performance criteria.

Suggested Sections

1. 1. Parties: Details of the digital agency and the client

2. 2. Background: Context of the agreement and relationship between parties

3. 3. Definitions: Key terms used throughout the agreement including digital services, deliverables, and technical terminology

4. 4. Services: Detailed scope of digital services to be provided, including digital marketing, website development, content creation, etc.

5. 5. Payment Terms: Fees, payment schedule, invoicing procedures, and any performance-based compensation

6. 6. Intellectual Property Rights: Ownership and usage rights of created content, source code, designs, and marketing materials

7. 7. Confidentiality: Protection of confidential information, trade secrets, and client data

8. 8. Data Protection and Privacy: Compliance with PDPA and data protection requirements

9. 9. Term and Termination: Duration of agreement, renewal terms, and termination provisions

10. 10. General Provisions: Standard boilerplate clauses including governing law, dispute resolution, and notices

Optional Sections

1. Performance Metrics: Specific KPIs, metrics, and performance measurement criteria for digital campaigns and projects

2. Data Processing Agreement: Detailed terms for handling personal data, including cross-border transfers and GDPR compliance if applicable

3. Service Level Agreement: Response times, availability, and support services for digital platforms and campaigns

4. Change Management: Procedures for handling changes to scope, deliverables, or technical requirements

5. Compliance with Platform Policies: Adherence to specific social media, advertising platform, or marketplace requirements

Suggested Schedules

1. Schedule 1: Scope of Services: Detailed breakdown of digital services, deliverables, and technical specifications

2. Schedule 2: Fee Schedule: Comprehensive pricing structure, payment milestones, and additional costs

3. Schedule 3: Service Level Agreement: Detailed performance metrics, response times, and service standards

4. Appendix A: Project Timeline: Project phases, milestones, and delivery schedules

5. Appendix B: Technical Requirements: Platform specifications, technical standards, and compatibility requirements

6. Appendix C: Compliance Checklist: List of relevant regulations and compliance requirements under Singapore law

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

E-commerce
Technology
Finance
Retail
Healthcare

Relevant Teams

Marketing
Legal
Procurement
IT
Finance

Relevant Roles

Chief Marketing Officer
Digital Marketing Manager
Procurement Manager
Legal Counsel
Project Manager

Industries

Electronic Transactions Act (ETA): Primary legislation governing electronic transactions and digital contracts in Singapore, ensuring legal recognition and validity of electronic records and signatures

Personal Data Protection Act (PDPA): Key legislation governing the collection, use, disclosure, and protection of personal data in Singapore

Copyright Act: Protects original works including digital content, software, and creative materials produced by the agency

Trade Marks Act: Protects brands and logos in digital marketing and advertising campaigns

Computer Misuse Act: Addresses cybersecurity and unauthorized access to computer systems

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and consumer protection in digital services

Singapore Code of Advertising Practice (SCAP): Guidelines for ethical advertising and marketing practices in Singapore

Spam Control Act: Regulates unsolicited commercial electronic messages and digital marketing communications

Broadcasting Act: Governs online content distribution and broadcasting regulations

Employment Act: Basic employment terms and working conditions for employees in Singapore

Work Injury Compensation Act: Covers workplace injury compensation requirements

Central Provident Fund Act: Mandates social security savings and contributions for employees

Companies Act: Primary legislation governing company operations and corporate requirements in Singapore

Competition Act: Ensures fair competition and prevents anti-competitive practices in the market

IMDA Guidelines: Regulatory guidelines from Info-communications Media Development Authority for digital businesses

MAS Guidelines: Monetary Authority of Singapore guidelines relevant for digital services in the financial sector

PDPC Advisory Guidelines: Detailed guidelines on personal data protection compliance and best practices

GDPR Compliance Requirements: European Union data protection requirements applicable when handling EU resident data

Cross-Border Data Transfer Regulations: Rules governing international transfer of data and information across borders

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Authors

Alex Denne

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