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Digital Advertising Agreement

Digital Advertising Agreement Template for Canada

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Key Requirements PROMPT example:

Digital Advertising Agreement

"I need a Digital Advertising Agreement for a Canadian e-commerce company engaging a digital marketing agency to manage social media advertising campaigns with a budget of $500,000, starting March 2025, with specific requirements for data privacy compliance and performance reporting."

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Document background
The Digital Advertising Agreement is essential for businesses engaging in online advertising activities within the Canadian market. This document is typically used when an organization wishes to establish a formal relationship with a digital advertising service provider or agency for the execution of online advertising campaigns. The agreement encompasses crucial elements such as service scope, performance metrics, data protection requirements under PIPEDA, compliance with CASL, and adherence to the Canadian Code of Advertising Standards. It provides comprehensive coverage of campaign parameters, reporting requirements, intellectual property rights, and payment terms while addressing specific Canadian regulatory requirements for digital advertising and consumer protection. The document is particularly relevant in today's digital-first business environment where online advertising plays a crucial role in marketing strategies.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client/advertiser

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical advertising terms

4. Scope of Services: Detailed description of digital advertising services to be provided

5. Campaign Parameters: Specifications for advertising campaigns, including timing, platforms, and targeting

6. Performance Metrics and Reporting: KPIs, reporting requirements, and measurement methodologies

7. Payment Terms: Fees, payment schedule, and billing procedures

8. Data Protection and Privacy: Compliance with privacy laws and handling of personal data

9. Intellectual Property Rights: Ownership and usage rights of creative materials and advertising content

10. Representations and Warranties: Parties' assurances regarding service delivery and compliance

11. Term and Termination: Duration of agreement and termination conditions

12. Confidentiality: Protection of confidential information shared between parties

13. Limitation of Liability: Caps on liability and allocation of risks

14. General Provisions: Standard boilerplate clauses including governing law, notices, and amendment procedures

Optional Sections

1. Agency Relationships: Required when the advertising service provider acts as an agency for multiple platforms

2. Third-Party Platforms: Include when services involve advertising on specific third-party platforms

3. Creative Services: Add when provider is responsible for creating advertising content

4. Remarketing and Retargeting: Include for agreements involving audience retargeting services

5. Brand Safety: Add when specific brand safety requirements need to be addressed

6. Programmatic Advertising: Include for automated ad buying and placement services

7. Social Media Advertising: Add for social media-specific advertising services

8. Competition Restrictions: Include when exclusivity or non-compete provisions are required

Suggested Schedules

1. Schedule A - Service Specifications: Detailed technical specifications of advertising services and platforms

2. Schedule B - Pricing and Payment Terms: Detailed fee structure, commission rates, and payment schedules

3. Schedule C - Campaign Parameters: Specific details of advertising campaigns, including targeting criteria and placements

4. Schedule D - Reporting Templates: Format and content requirements for performance reports

5. Schedule E - Data Processing Agreement: Detailed terms for handling personal data in compliance with privacy laws

6. Schedule F - Service Level Agreement: Performance standards and response time commitments

7. Appendix 1 - Compliance Requirements: List of applicable regulations and compliance requirements

8. Appendix 2 - Approved Advertising Platforms: List of authorized platforms for advertising placement

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions
















































Clauses
































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Entertainment

Consumer Goods

Telecommunications

Automotive

Travel and Tourism

Education

Professional Services

Real Estate

Media and Publishing

Relevant Teams

Legal

Marketing

Digital Advertising

Procurement

Compliance

Finance

Brand Management

Media Operations

Marketing Technology

Business Development

Relevant Roles

Chief Marketing Officer

Digital Marketing Manager

Advertising Director

Media Buying Manager

Digital Campaign Manager

Marketing Operations Manager

Legal Counsel

Procurement Manager

Brand Manager

Performance Marketing Manager

Digital Strategy Director

Compliance Officer

Marketing Technology Manager

Account Director

Business Development Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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