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Lead Generation Commission Agreement
"I need a Lead Generation Commission Agreement for my software company that will engage multiple independent lead generators in India, with a tiered commission structure based on lead quality and a minimum requirement of 50 qualified leads per month, starting March 2025."
1. Parties: Identifies and provides details of the principal company and the lead generator
2. Background: Explains the context of the agreement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement, including 'Lead', 'Qualified Lead', 'Commission', etc.
4. Appointment and Scope: Outlines the appointment of the lead generator and the scope of services
5. Lead Generator's Obligations: Details the responsibilities and duties of the lead generator
6. Principal's Obligations: Specifies the principal company's commitments and responsibilities
7. Commission Structure: Details the commission rates, calculation methods, and payment terms
8. Lead Qualification Criteria: Defines what constitutes a qualified lead and the acceptance process
9. Payment Terms: Specifies payment schedules, invoicing procedures, and payment methods
10. Compliance and Ethics: Sets out compliance requirements, including data protection and marketing regulations
11. Term and Termination: Specifies the duration of the agreement and termination provisions
12. Confidentiality: Addresses the handling of confidential information
13. Dispute Resolution: Outlines the process for resolving disputes between parties
14. Governing Law: Specifies that Indian law governs the agreement
1. Non-Competition: Include when restricting the lead generator from working with competitors
2. Performance Targets: Include when setting specific lead generation targets or KPIs
3. Territory Restrictions: Include when limiting the geographic area for lead generation
4. Training and Support: Include when the principal provides specific training or support systems
5. Intellectual Property Rights: Include when sharing branded materials or proprietary systems
6. Insurance Requirements: Include when requiring specific insurance coverage from the lead generator
7. Audit Rights: Include when requiring right to audit lead generator's activities
8. Sub-contracting: Include when allowing or prohibiting the use of sub-contractors
1. Commission Rates and Calculations: Detailed breakdown of commission structures and calculation methods
2. Lead Qualification Criteria: Detailed specifications of what constitutes a qualified lead
3. Reporting Templates: Standard formats for lead reporting and commission calculations
4. Compliance Guidelines: Detailed compliance requirements and procedures
5. Marketing Guidelines: Approved marketing methods and materials
6. Data Protection Protocol: Detailed procedures for handling personal data
7. Service Level Agreement: Specific performance metrics and service levels
Authors
Real Estate
Financial Services
Insurance
Information Technology
Education
Healthcare
Telecommunications
Professional Services
Manufacturing
Retail
Automotive
Banking
Consulting
Sales
Business Development
Marketing
Legal
Compliance
Operations
Commercial
Procurement
Finance
Partner Relations
Sales Director
Business Development Manager
Marketing Manager
Legal Counsel
Compliance Officer
Chief Revenue Officer
Partnership Manager
Channel Manager
Sales Operations Manager
Commercial Director
Chief Marketing Officer
Procurement Manager
Contract Manager
Business Development Executive
Lead Generation Specialist
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