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Sponsorship Commission Agreement Template for India

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Key Requirements PROMPT example:

Sponsorship Commission Agreement

"I need a Sponsorship Commission Agreement for a sports technology startup in Bangalore, with exclusive rights for the agent in South India, including a tiered commission structure starting from March 2025 and performance-based incentives for securing tech industry sponsors."

Document background
The Sponsorship Commission Agreement is essential for businesses in India seeking to formalize relationships with professional sponsorship agents. This document type is particularly relevant when companies want to expand their sponsorship revenue through professional representation. The agreement, governed by Indian law, specifically addresses commission structures, territorial rights, and performance expectations while ensuring compliance with Indian commercial regulations. A well-structured Sponsorship Commission Agreement protects both parties' interests by clearly defining responsibilities, payment terms, and success metrics. It's particularly important in sectors where sponsorship forms a significant revenue stream, such as sports, entertainment, and events management. The document includes provisions for compliance with Indian tax laws, advertising standards, and relevant industry regulations.
Suggested Sections

1. Parties: Identification and details of the principal company and the sponsorship agent

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including 'Sponsorship', 'Commission', 'Territory', etc.

4. Appointment and Scope: Formal appointment of the agent and detailed scope of sponsorship services

5. Term: Duration of the agreement, including commencement date and renewal terms

6. Commission Structure: Detailed explanation of commission rates, calculation method, and payment triggers

7. Payment Terms: Timeline and method of commission payments, including invoicing requirements

8. Agent's Obligations: Detailed responsibilities of the agent in securing and managing sponsorships

9. Principal's Obligations: Responsibilities of the principal company, including support and information provision

10. Reporting Requirements: Regular reporting obligations and documentation requirements

11. Intellectual Property: Usage rights and restrictions regarding trademarks and promotional materials

12. Confidentiality: Protection of confidential information and trade secrets

13. Termination: Grounds for termination and post-termination obligations

14. General Provisions: Standard clauses including notices, governing law, and dispute resolution

Optional Sections

1. Exclusivity: Terms of exclusive rights for the agent in specified territories or industries

2. International Operations: Special provisions for cross-border activities and compliance

3. Performance Targets: Specific revenue or sponsorship targets and consequences of achievement/non-achievement

4. Sub-Agents: Terms governing the appointment and management of sub-agents

5. Force Majeure: Provisions for handling unforeseen circumstances affecting performance

6. Non-Compete: Restrictions on working with competitors during and after the agreement

7. Insurance: Requirements for professional liability and other relevant insurance coverage

8. Data Protection: Provisions for handling personal data and ensuring privacy compliance

Suggested Schedules

1. Commission Rates Schedule: Detailed breakdown of commission percentages for different types of sponsorships

2. Territory Schedule: Specific geographical areas covered by the agreement

3. Approved Sponsors List: Pre-approved potential sponsors and any restricted categories

4. Reporting Templates: Standard formats for regular reporting and documentation

5. Service Level Agreement: Detailed performance metrics and service standards

6. Brand Guidelines: Guidelines for using the principal's branding in sponsorship activities

7. Commission Calculation Examples: Illustrative examples of commission calculations for different scenarios

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions































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Relevant Industries

Sports and Entertainment

Media and Broadcasting

Events Management

Professional Sports

Cultural Festivals

Education

Non-Profit Organizations

Technology Conferences

Trade Shows

Performance Arts

Digital Content Creation

Gaming and eSports

Relevant Teams

Legal

Commercial

Business Development

Marketing

Finance

Compliance

Sports Marketing

Brand Management

Events

Sales

Business Affairs

Relevant Roles

Commercial Director

Sponsorship Manager

Business Development Manager

Legal Counsel

Chief Marketing Officer

Partnership Director

Sales Director

Events Manager

Sports Marketing Manager

Brand Manager

Sponsorship Rights Manager

Business Affairs Manager

Contract Administrator

Finance Director

Compliance Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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