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Public Relations Consulting Agreement Template for India

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Key Requirements PROMPT example:

Public Relations Consulting Agreement

"I need a Public Relations Consulting Agreement for a tech startup engaging a PR agency for product launch campaigns and crisis management services, with the contract starting March 2025 and including provisions for social media management and international press coverage."

Document background
The Public Relations Consulting Agreement serves as a foundational document for establishing professional PR services relationships in India. It is designed for use when engaging PR consultants or agencies for various communications services, including media relations, crisis management, digital communications, and brand building. The agreement complies with the Indian Contract Act, 1872, and other relevant Indian legislation while incorporating industry best practices. It typically includes detailed service specifications, payment terms, deliverables, performance metrics, and protection mechanisms for both parties' interests. This document is essential for businesses seeking to formalize their PR consulting arrangements and ensure clear understanding of responsibilities, expectations, and legal obligations within the Indian jurisdiction.
Suggested Sections

1. Parties: Identification of the PR consultant/agency and the client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the parties' intention to enter into a PR consulting relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of PR services to be provided, including core deliverables and responsibilities

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, expenses, and invoicing procedures

7. Obligations of the Consultant: Specific duties, commitments, and standards of service expected from the PR consultant

8. Client Responsibilities: Client's obligations, including providing necessary information and approvals

9. Intellectual Property Rights: Ownership and usage rights of created content, materials, and pre-existing IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Representations and Warranties: Promises and guarantees made by both parties

12. Limitation of Liability: Extent and limitations of each party's liability

13. Indemnification: Mutual indemnification obligations and procedures

14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Crisis Management Services: Additional section when crisis management is part of the scope, detailing emergency response procedures and additional fees

2. International Services: Include when PR services extend to multiple countries, addressing cross-border considerations

3. Social Media Management: Specific terms for social media handling, including account access and content approval processes

4. Performance Metrics: Details of KPIs and performance measurement when specific metrics are part of the agreement

5. Subcontracting: Terms for engaging subcontractors when the consultant may need to delegate certain services

6. Non-Compete: Restrictions on working with competing clients, if applicable

7. Data Protection: Detailed data handling procedures when significant personal data processing is involved

8. Force Majeure: Specific provisions for handling unforeseen circumstances and disruptions

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of specific PR services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed fee calculations, rate cards, and expense categories

3. Schedule C - Key Personnel: List of key team members and their roles in service delivery

4. Schedule D - Reporting Templates: Standard formats for regular reporting and performance updates

5. Schedule E - Service Level Agreement: Specific performance standards and response times

6. Appendix 1 - Approved Subcontractors: List of pre-approved subcontractors if applicable

7. Appendix 2 - Crisis Communication Protocol: Detailed procedures for crisis management situations

8. Appendix 3 - Brand Guidelines: Client's branding requirements and usage guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions









































Clauses



































Relevant Industries

Technology

Healthcare

Financial Services

Retail

Entertainment

Manufacturing

Consumer Goods

Hospitality

Education

Non-profit

Real Estate

Telecommunications

Automotive

Energy

Professional Services

Relevant Teams

Legal

Communications

Marketing

Public Relations

Corporate Affairs

Procurement

Business Development

Compliance

Finance

Brand Management

Relevant Roles

Chief Communications Officer

Public Relations Director

Marketing Director

Corporate Communications Manager

Brand Manager

Chief Marketing Officer

Procurement Manager

Legal Counsel

Contract Manager

Business Development Director

Agency Relations Manager

Media Relations Manager

Communications Specialist

PR Consultant

Account Director

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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