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Public Relations Consulting Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Public Relations Consulting Agreement

"I need a Public Relations Consulting Agreement for my Dubai-based tech startup to engage a PR agency for managing our product launch in March 2025, including media relations, social media management, and crisis communications services."

Document background
The Public Relations Consulting Agreement is essential for businesses operating in the United Arab Emirates who engage professional PR services. This document is particularly relevant in the UAE market where reputation management and strategic communications play crucial roles in business success. The agreement covers comprehensive PR services including media relations, digital communications, crisis management, and strategic advisory services, while ensuring compliance with UAE Federal Law No. 15 of 1980 (Press and Publications Law) and related media regulations. It's designed to protect both the client's interests and the PR consultant's rights while establishing clear deliverables, payment terms, and service standards. The document is especially important given the UAE's unique media landscape and specific requirements for public communications and content distribution.
Suggested Sections

1. Parties: Identifies the PR consultant/agency and the client, including full legal names, addresses, and registration details

2. Background: Explains the context of the agreement, including the client's need for PR services and the consultant's expertise

3. Definitions: Defines key terms used throughout the agreement, including specific PR terminology and deliverables

4. Scope of Services: Detailed description of PR services to be provided, including media relations, content creation, and campaign management

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, and expense reimbursement policies

7. Obligations of the Consultant: PR consultant's responsibilities, service standards, and performance requirements

8. Client Responsibilities: Client's obligations including providing information, approvals, and cooperation

9. Confidentiality: Provisions for protecting confidential information and trade secrets

10. Intellectual Property Rights: Ownership and usage rights of created content and materials

11. Compliance with Laws: Commitment to comply with UAE media laws, advertising standards, and regulations

12. Representations and Warranties: Parties' assertions about their capabilities and authority to enter the agreement

13. Limitation of Liability: Limits on parties' liability and indemnification provisions

14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Crisis Management Services: Include when the scope includes PR crisis management and emergency response services

2. Social Media Management: Add when services include social media platform management and content creation

3. Event Management: Include when PR services extend to organizing and managing events

4. International PR Services: Add when services include cross-border PR activities

5. Performance Metrics: Include when specific KPIs and measurement criteria are part of the agreement

6. Non-Compete: Add when restricting the consultant from working with competing clients

7. Force Majeure: Include specific provisions for unforeseen circumstances affecting PR activities

8. Data Protection: Add detailed data protection clauses when handling sensitive customer data

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of PR services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed fee breakdown, including retainer fees, project fees, and expense categories

3. Schedule C - Key Personnel: List of key team members and their roles in service delivery

4. Schedule D - Reporting Requirements: Format and frequency of progress reports and performance metrics

5. Schedule E - Brand Guidelines: Client's branding requirements and communication guidelines

6. Appendix 1 - Service Level Agreement: Specific performance standards and response times

7. Appendix 2 - Media Lists: Agreed-upon media outlets and contacts for PR activities

8. Appendix 3 - Approval Process: Workflow for content approval and communication procedures

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions































Clauses


































Relevant Industries

Technology

Healthcare

Financial Services

Retail

Real Estate

Hospitality

Energy

Construction

Education

Entertainment

Government

Non-profit

Professional Services

Manufacturing

Telecommunications

Media

Fashion

Automotive

Consumer Goods

Aviation

Relevant Teams

Legal

Marketing

Public Relations

Corporate Communications

Digital Marketing

Business Development

Procurement

Operations

Finance

Compliance

Brand Management

Social Media

Content Creation

Media Relations

Relevant Roles

Chief Executive Officer

Chief Marketing Officer

Communications Director

Public Relations Manager

Marketing Director

Brand Manager

Corporate Communications Manager

Media Relations Manager

Digital Communications Manager

Business Development Director

Legal Counsel

Procurement Manager

Operations Director

Account Director

Project Manager

Content Manager

Social Media Manager

Crisis Communications Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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