tiktok³ÉÈË°æ

The Marketing Support Agreement is essential for businesses operating in Malaysia that require external marketing assistance or are providing marketing services. This document is typically used when engaging marketing agencies, consultants, or service providers for activities such as brand promotion, digital marketing, content creation, and campaign management. The agreement must comply with Malaysian legislation, including the Contracts Act 1950, Consumer Protection Act 1999, and Personal Data Protection Act 2010. It covers crucial aspects such as service scope, deliverables, payment terms, intellectual property rights, and performance metrics, while incorporating Malaysian business practices and regulatory requirements. The document is particularly important in protecting both parties' interests and ensuring clear communication of expectations and obligations.

1. Parties: Identification of the service provider and client, including full legal names and registration details

2. Background: Context of the agreement, business relationship, and general purpose of the marketing support arrangement

3. Definitions: Key terms used throughout the agreement, including Marketing Services, Deliverables, Marketing Materials, etc.

4. Scope of Services: Detailed description of marketing support services to be provided

5. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider

6. Client's Obligations: Client's responsibilities, including provision of materials, approvals, and cooperation

7. Fees and Payment Terms: Pricing structure, payment schedule, expenses, and invoicing procedures

8. Intellectual Property Rights: Ownership and usage rights of marketing materials, existing IP, and newly created content

9. Compliance with Laws: Commitment to comply with Malaysian marketing laws, consumer protection, and data protection requirements

10. Confidentiality: Protection of confidential information exchanged during the provision of services

11. Term and Termination: Duration of agreement and circumstances for termination

12. Limitation of Liability: Caps on liability and exclusions of certain types of damages

13. General Provisions: Standard boilerplate clauses including governing law, notices, assignment, etc.