1. Parties: Identification of the company and marketing consultant, including full legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the parties' intention to enter into a marketing consultancy arrangement
3. Definitions: Key terms used throughout the agreement including Services, Deliverables, Intellectual Property Rights, Confidential Information
4. Appointment and Term: Formal appointment of consultant, term of engagement, and renewal provisions
5. Scope of Services: Detailed description of marketing services to be provided, including specific responsibilities and deliverables
6. Consultant's Obligations: Key responsibilities, professional standards, compliance requirements, and service delivery commitments
7. Client's Obligations: Client's responsibilities including providing necessary information, materials, and access
8. Fees and Payment: Compensation structure, payment terms, expenses, and invoicing procedures
9. Intellectual Property Rights: Ownership and licensing of marketing materials, content, and deliverables created during the engagement
10. Confidentiality: Protection of confidential information, trade secrets, and client data
11. Data Protection: Compliance with PDPA 2010 and handling of personal data in marketing activities
12. Non-Compete and Non-Solicitation: Restrictions on competitive activities and solicitation of clients/employees
13. Termination: Grounds for termination, notice periods, and consequences of termination
14. General Provisions: Standard clauses including notices, entire agreement, governing law, and dispute resolution
