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Simple Marketing Contract
"I need a Simple Marketing Contract for my small e-commerce business to engage a digital marketing agency for social media management and content creation, with a focus on protecting our customer data and including performance metrics for follower growth and engagement rates, starting from March 2025."
1. Parties: Identification of the contracting parties - the marketing service provider and the client
2. Background: Context of the agreement and brief description of the parties' intention to enter into a marketing arrangement
3. Definitions: Key terms used throughout the agreement defined for clarity
4. Scope of Services: Detailed description of the marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Fees and Payment: Payment terms, fee structure, and invoicing procedures
7. Obligations of Service Provider: Key responsibilities and commitments of the marketing service provider
8. Client Responsibilities: Obligations of the client, including provision of necessary materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Confidentiality: Protection of confidential information shared during the engagement
11. Data Protection: Compliance with PDPA 2010 and handling of personal data
12. General Provisions: Standard contractual clauses including governing law, notices, and entire agreement
1. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement
2. Social Media Management: Add when services include social media platform management
3. Content Creation Rights: Include when the agreement involves creation of specific content or creative works
4. Influencer Collaboration: Add when the marketing services include influencer partnerships
5. International Marketing: Include when marketing activities extend beyond Malaysia
6. Crisis Management: Add when the scope includes handling PR crises or reputation management
7. Subcontracting: Include when the service provider may need to engage third-party contractors
8. Non-Competition: Add when exclusivity or competition restrictions are required
1. Schedule 1: Service Specifications: Detailed breakdown of marketing services and deliverables
2. Schedule 2: Fee Schedule: Detailed pricing structure, payment milestones, and additional costs
3. Schedule 3: Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule 4: Campaign Timeline: Project timeline, key milestones, and delivery dates
5. Schedule 5: Approved Marketing Channels: List of authorized marketing platforms and channels
6. Appendix A: Compliance Requirements: Specific regulatory requirements and compliance standards
7. Appendix B: Reporting Templates: Standard formats for performance reporting and analytics
Authors
Retail
E-commerce
Technology
Financial Services
Healthcare
Food & Beverage
Education
Professional Services
Manufacturing
Real Estate
Tourism & Hospitality
Consumer Goods
Entertainment
Automotive
Telecommunications
Marketing
Legal
Procurement
Finance
Operations
Business Development
Brand Management
Digital Marketing
Compliance
Contract Administration
Marketing Director
Marketing Manager
Business Development Manager
Chief Marketing Officer
Marketing Consultant
Digital Marketing Specialist
Brand Manager
Legal Counsel
Contract Manager
Procurement Manager
Small Business Owner
CEO
Operations Manager
Finance Manager
Account Manager
Project Manager
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