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1. Performance Metrics: Specific KPIs and performance measurement criteria - include when the contract is performance-based

2. Exclusivity: Terms regarding exclusive rights and non-compete provisions - include when exclusive arrangements are agreed

3. International Services: Provisions for cross-border marketing activities - include when services span multiple jurisdictions

4. Personnel: Key personnel commitments and replacement procedures - include when specific team members are crucial

5. Crisis Management: Procedures for handling PR crises or campaign issues - include for high-risk or public-facing campaigns

6. Social Media Management: Specific terms for social media account management - include when social media services are provided

7. Compliance with Industry Standards: Adherence to specific industry marketing regulations - include for regulated industries

1. Schedule 1 - Scope of Work: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, and payment terms

3. Schedule 3 - Service Level Agreement: Performance standards, response times, and quality metrics

4. Schedule 4 - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule 5 - Data Processing Agreement: Detailed GDPR-compliant data processing terms

6. Appendix A - Campaign Brief Template: Standard template for campaign briefing and approval

7. Appendix B - Reporting Templates: Standard formats for campaign performance reporting

8. Appendix C - Key Personnel: List of key team members and their roles