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Simple Marketing Contract

Simple Marketing Contract Template for Australia

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Key Requirements PROMPT example:

Simple Marketing Contract

"I need a Simple Marketing Contract for engaging a digital marketing agency to manage our social media presence and online advertising campaigns for 12 months starting January 2025, with a focus on performance metrics and reporting requirements."

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Document background
The Simple Marketing Contract is designed for use in the Australian business environment where a clear agreement is needed between marketing service providers and their clients. It is particularly suitable for small to medium-sized marketing engagements where a straightforward yet professional agreement is required. The document covers essential elements including scope of services, payment terms, intellectual property rights, and compliance with Australian marketing and advertising laws. This contract type is commonly used when engaging marketing agencies, consultants, or freelancers for services such as digital marketing, content creation, advertising campaigns, or general marketing support. It includes provisions that align with Australian Consumer Law, Privacy Act requirements, and advertising standards, making it suitable for businesses operating within the Australian jurisdiction.
Suggested Sections

1. Parties: Identifies and defines the contracting parties - the marketing service provider and the client

2. Background: Sets out the context of the agreement and the parties' intentions

3. Definitions: Defines key terms used throughout the agreement

4. Scope of Services: Detailed description of the marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment: Payment terms, rates, and invoicing arrangements

7. Obligations of Service Provider: Key responsibilities and commitments of the marketing service provider

8. Client Obligations: Client's responsibilities including provision of materials and approvals

9. Intellectual Property: Ownership and usage rights of marketing materials and content

10. Confidentiality: Protection of confidential information exchanged during the engagement

11. Compliance with Laws: Commitment to comply with relevant marketing and advertising laws

12. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

2. Data Protection: Include when the marketing services involve collection or processing of personal data

3. Social Media Management: Include when services include social media marketing activities

4. Exclusivity: Include when the client requires exclusive marketing services

5. Subcontracting: Include when the service provider may need to engage third-party contractors

6. Creative Approval Process: Include when there needs to be a formal process for approving marketing materials

7. Crisis Management: Include when handling potential PR issues or marketing campaign problems needs to be addressed

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services, channels, and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, payment structure, and any variable costs

3. Schedule 3 - Brand Guidelines: Client's branding requirements and style guide

4. Schedule 4 - Approved Marketing Channels: List of authorized marketing platforms and channels

5. Schedule 5 - Key Personnel: List of key team members and their roles if applicable

6. Appendix A - Compliance Checklist: Checklist of regulatory requirements and industry standards to be followed

7. Appendix B - Reporting Templates: Standard templates for marketing performance reports

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





























Clauses






























Relevant Industries

Retail

Professional Services

Technology

Healthcare

Hospitality

Education

Financial Services

Real Estate

Entertainment

Manufacturing

Consumer Goods

Non-Profit

Media

Telecommunications

Relevant Teams

Marketing

Legal

Procurement

Operations

Business Development

Finance

Creative Services

Digital Marketing

Brand Management

Communications

Compliance

Relevant Roles

Marketing Director

Marketing Manager

Business Development Manager

Chief Marketing Officer

Marketing Consultant

Agency Account Manager

Marketing Coordinator

Legal Counsel

Contracts Manager

Business Owner

Operations Manager

Procurement Manager

Brand Manager

Digital Marketing Manager

Creative Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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