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1. Service Credits: Financial compensation mechanism for service level failures, used when specific performance penalties are required

2. Disaster Recovery: Procedures for maintaining service continuity in emergency situations, relevant for critical marketing campaigns

3. Security Requirements: Additional security measures beyond standard data protection, needed for handling sensitive data

4. Third-Party Service Providers: Terms governing the use of subcontractors or third-party tools, included when relevant

5. Marketing Campaign Approval Process: Detailed procedures for campaign approval, useful for clients requiring strict oversight

6. Change Management: Procedures for handling changes to services or requirements, important for long-term or complex engagements

7. Training and Support: Details of training and support services, included when client requires specific support levels

8. Compliance with Industry Standards: Additional compliance requirements for specific industries (e.g., financial services, healthcare)

1. Schedule 1 - Service Level Specifications: Detailed technical specifications of service levels and performance metrics

2. Schedule 2 - Pricing and Payment Schedule: Detailed fee structure, payment terms, and any variable pricing elements

3. Schedule 3 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

4. Schedule 4 - Campaign Types and Specifications: Detailed descriptions of different types of digital marketing campaigns covered

5. Schedule 5 - Reporting Templates: Standard formats for performance reports and analytics

6. Appendix A - Contact Details: Key contacts and escalation procedures for both parties

7. Appendix B - Technical Requirements: Technical specifications and requirements for service delivery

8. Appendix C - Service Credit Calculations: Detailed methodology for calculating service credits if applicable