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Request For Proposal Branding

Request For Proposal Branding Template for New Zealand

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Key Requirements PROMPT example:

Request For Proposal Branding

"I need a Request For Proposal Branding document for a medium-sized technology company in New Zealand seeking to completely rebrand and modernize our visual identity by March 2025, with a focus on digital-first design and international scalability."

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Document background
The Request For Proposal Branding document is a critical tool used by organizations in New Zealand seeking to engage professional branding services through a formal, competitive process. It is typically employed when an organization requires a significant branding initiative, such as a complete brand overhaul, new brand development, or major brand refresh. The document must comply with New Zealand legal requirements, including the Fair Trading Act 1986 and Contract and Commercial Law Act 2017, while following best practices in procurement. It provides potential brand agencies with comprehensive information about the organization's requirements, evaluation criteria, and submission process, enabling them to prepare detailed, responsive proposals. The RFP structure ensures transparency, fair competition, and clear communication of expectations, while protecting both the requesting organization's interests and the participating agencies' rights.
Suggested Sections

1. Introduction: Overview of the organization and purpose of the RFP

2. Project Overview: High-level summary of the branding project objectives and scope

3. Current Situation: Description of existing brand status, challenges, and reason for change

4. Scope of Services: Detailed description of required branding services and deliverables

5. Timeline: Key dates including submission deadline, evaluation period, and project milestones

6. Submission Requirements: Format, content, and delivery instructions for proposals

7. Evaluation Criteria: Criteria and weightings used to assess proposals

8. Terms and Conditions: Legal requirements, intellectual property rights, and contractual terms

9. Budget Guidelines: Expected budget range or constraints for the project

10. Contact Information: Details of RFP coordinator and process for submitting questions

Optional Sections

1. Pre-qualification Requirements: Specific criteria that agencies must meet to be eligible to submit proposals

2. Incumbent Agency Information: Details about current brand agency relationship and transition expectations

3. International Requirements: Specific requirements for global brand implementation and multi-market considerations

4. Sustainability Requirements: Environmental and social responsibility expectations for brand implementation

5. Technology Integration: Requirements for integration with existing digital platforms and systems

6. Conflict of Interest Provisions: Specific restrictions regarding competing clients or industry conflicts

Suggested Schedules

1. Schedule A - Brand Research: Existing brand research, market analysis, and consumer insights

2. Schedule B - Current Brand Assets: Inventory of existing brand materials and guidelines

3. Schedule C - Target Audience Profiles: Detailed description of key audience segments and personas

4. Schedule D - Submission Forms: Standard forms for agency information, pricing, and compliance declarations

5. Schedule E - Draft Contract: Proposed terms and conditions for the final agreement

6. Schedule F - Non-Disclosure Agreement: Confidentiality agreement to be signed before receiving detailed information

7. Schedule G - Evaluation Matrix: Detailed scoring criteria and methodology

8. Appendix 1 - Market Data: Supporting market research and competitive analysis

9. Appendix 2 - Technical Requirements: Detailed specifications for digital assets and technical deliverables

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions


















































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Relevant Industries

Retail

Financial Services

Technology

Healthcare

Education

Government

Non-profit

Manufacturing

Professional Services

Telecommunications

Tourism

Food and Beverage

Real Estate

Energy

Transportation

Relevant Teams

Marketing

Procurement

Legal

Corporate Communications

Executive Leadership

Digital

Finance

Operations

Business Development

Creative Services

Relevant Roles

Chief Marketing Officer

Brand Manager

Procurement Manager

Marketing Director

Communications Manager

Legal Counsel

Chief Executive Officer

Project Manager

Marketing Manager

Business Development Manager

Creative Director

Digital Marketing Manager

Corporate Communications Director

Procurement Officer

Brand Strategist

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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