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1. Performance Metrics and KPIs: Include when specific performance targets or metrics need to be measured

2. Digital Marketing Services: Include when the scope includes online advertising and digital marketing

3. Social Media Management: Include when social media services are part of the scope

4. Media Buying Services: Include when the agency will handle media purchasing

5. Competition Restrictions: Include when exclusivity or non-compete provisions are required

6. Data Protection: Include when handling personal data or consumer information

7. Force Majeure: Include when specific provisions for unforeseen circumstances are needed

8. Insurance Requirements: Include when specific insurance coverage needs to be maintained by either party

1. Schedule 1 - Scope of Services: Detailed breakdown of all advertising services to be provided

2. Schedule 2 - Fee Structure: Comprehensive fee schedule including hourly rates, retainer fees, and commission structures

3. Schedule 3 - Key Personnel: List of key agency team members assigned to the client's account

4. Schedule 4 - Approval Workflow: Detailed workflow for creative approval process including timelines

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines

6. Appendix A - Service Level Agreement: Performance standards and service levels to be maintained

7. Appendix B - Rate Card: Standard rates for additional services not covered in main scope

8. Appendix C - Compliance Requirements: Specific regulatory and compliance requirements for advertising in Pakistan