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1. Social Media Management: Specific terms for social media marketing services, including platform-specific requirements

2. Content Creation: Detailed terms for content development, approval processes, and content ownership

3. Search Engine Marketing: Terms specific to SEO and PPC campaign management

4. Crisis Management: Procedures and response times for handling marketing-related crises

5. International Marketing: Additional terms for cross-border marketing activities and compliance

6. Data Protection: Specific terms for handling personal data in marketing activities

7. Agency-Client Communication: Detailed communication protocols and reporting structures

8. Subcontractor Terms: Terms governing the use of third-party service providers

1. Schedule A - Service Specifications: Detailed breakdown of marketing services, deliverables, and specifications

2. Schedule B - Service Level Metrics: Specific KPIs, performance targets, and measurement criteria

3. Schedule C - Fee Schedule: Detailed pricing structure, including rates for different services and additional costs

4. Schedule D - Approved Subcontractors: List of pre-approved third-party service providers and their roles

5. Appendix 1 - Reporting Templates: Standard formats for performance reports and analytics

6. Appendix 2 - Brand Guidelines: Client's branding requirements and usage guidelines

7. Appendix 3 - Communication Protocol: Detailed procedures for routine and emergency communications

8. Appendix 4 - Compliance Checklist: Marketing compliance requirements under Pakistani law