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1. Intellectual Property Rights: Detailed section on ownership and usage rights of marketing materials, only needed if creating original content

2. Service Credits: System of credits or rebates for service level failures, optional for more complex SLAs

3. Disaster Recovery: Procedures for handling system failures or data loss, recommended for larger campaigns

4. Subcontractors: Terms for engaging third-party service providers, needed if subcontracting is anticipated

5. Training and Support: Details of training provisions and ongoing support, relevant for complex service arrangements

6. Compliance with Social Media Platforms: Specific terms for social media marketing compliance, needed if social media is a key component

1. Schedule A - Service Level Specifications: Detailed technical specifications of all service levels and KPIs

2. Schedule B - Fee Structure: Detailed breakdown of all fees, charges, and payment terms

3. Schedule C - Approved Marketing Channels: List of approved digital marketing platforms and channels

4. Schedule D - Reporting Templates: Standard templates for performance reports and analytics

5. Schedule E - Emergency Contact Information: List of key contacts and escalation procedures

6. Appendix 1 - Campaign Guidelines: Specific guidelines and standards for digital marketing campaigns

7. Appendix 2 - Technical Requirements: Technical specifications for digital assets and platforms