Social Media Manager Agreement

Social Media Manager Agreement Template for New Zealand

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Key Requirements PROMPT example:

"I need a Social Media Manager Agreement for my retail business to hire a freelance social media manager starting March 1, 2025, with special emphasis on crisis management protocols and content approval processes for our sensitive fashion industry."

Document background

The Social Media Manager Agreement is designed for use in New Zealand when engaging professional social media management services, whether through an individual manager, contractor, or agency. This document becomes necessary when a business seeks to formalize its social media management relationship, ensuring clear guidelines for content creation, account management, and performance expectations. It addresses crucial aspects such as intellectual property rights, confidentiality, data protection, and compliance with New Zealand's digital communications laws. The agreement is particularly relevant in today's digital-first business environment, where professional social media management is essential for maintaining brand presence and engaging with customers online. It provides a structured framework that protects both the client's business interests and the service provider's professional obligations while ensuring compliance with relevant New Zealand legislation.

Suggested Sections

1. Parties: Identifies and provides details of the contracting parties - the business/client and the social media manager

2. Background: Outlines the context of the agreement and the parties' intention to enter into a social media management arrangement

3. Definitions: Defines key terms used throughout the agreement for clarity and consistency

4. Scope of Services: Detailed description of the social media management services to be provided, including platforms covered and specific responsibilities

5. Term and Commitment: Specifies the duration of the agreement and any minimum commitment periods

6. Performance Standards: Establishes the expected quality standards, response times, and performance metrics

7. Compensation and Payment Terms: Details the fee structure, payment schedule, and any additional costs or expenses

8. Intellectual Property Rights: Addresses ownership and usage rights of content created during the engagement

9. Confidentiality: Outlines obligations regarding confidential information and trade secrets

10. Data Protection and Privacy: Specifies obligations regarding handling of personal data and compliance with privacy laws

11. Reporting and Communication: Establishes reporting requirements and communication protocols

12. Termination: Details circumstances and procedures for ending the agreement

13. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Non-Compete: Restrictions on working with competitors, used when the social media manager has access to sensitive competitive information

2. Training and Resources: Specifies any training or resources to be provided by the client, relevant when the client has specific tools or processes

3. Crisis Management: Procedures for handling social media crises, important for high-profile clients or sensitive industries

4. Content Approval Process: Detailed workflow for content approval, useful for clients requiring strict content oversight

5. Performance Bonuses: Structure for performance-based incentives, relevant when implementing performance-based compensation

6. Team and Delegation: Rules about subcontracting or delegating work, important when the manager may need to involve other team members

7. Insurance Requirements: Specific insurance coverage requirements, relevant for high-value accounts or risk-sensitive clients

Suggested Schedules

1. Schedule 1: Fee Schedule: Detailed breakdown of all fees, rates, and payment terms

2. Schedule 2: Service Level Agreement: Specific performance metrics, response times, and service standards

3. Schedule 3: Platforms and Accounts: List of social media platforms and accounts covered by the agreement

4. Schedule 4: Brand Guidelines: Client's branding requirements and content guidelines

5. Schedule 5: Reporting Templates: Templates and formats for regular performance reporting

6. Appendix A: Content Calendar Template: Standard template for content planning and scheduling

7. Appendix B: Crisis Communication Protocol: Step-by-step procedures for handling social media crises

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail

Hospitality

Professional Services

Technology

Entertainment

Education

Healthcare

Fashion

Food and Beverage

Real Estate

Financial Services

Non-Profit

Sports and Recreation

Travel and Tourism

Beauty and Wellness

Arts and Culture

E-commerce

Manufacturing

Media and Publishing

Construction

Relevant Teams

Marketing

Digital

Communications

Brand Management

Public Relations

Content Creation

Customer Experience

Business Development

Social Media

Corporate Affairs

Creative Services

Client Services

Strategy

Operations

Relevant Roles

Social Media Manager

Digital Marketing Manager

Content Manager

Marketing Director

Communications Manager

Brand Manager

Community Manager

Digital Content Specialist

Marketing Coordinator

Business Development Manager

Chief Marketing Officer

Marketing Operations Manager

Digital Strategy Director

Public Relations Manager

Customer Experience Manager

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